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A study of non-profit social media engagement
(University of Missouri--Columbia, 2018)
As more nonprofit organizations increase their usage of social media to reach new audiences, audience research is needed to help practitioners formulate strategic communications plans that reach the goals of the organization. ...
On parents, peers, administrators, and advisers : developing a system to understand self-censorship of controversial topics in the high school press
(University of Missouri--Columbia, 2012)
Two surveys of young college students (N1=134; N2=372) were used to examine what perceived familial and educational factors influenced former high school journalism students' comfort levels with controversial stories running ...
Can women really have it all? : a textual analysis of the portrayal of mothers in Good housekeeping, Woman's day, and Family circle
(University of Missouri--Columbia, 2010)
Nearly half a century after the second wave of the feminist movement, women are still bombarded with stereotypical messages about the female's role in society. One of the most significant of these roles to examine is ...
Buying blackness : Black audiences and sports advertising
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Blackness has a long history of being used to sell products. Advertisers lean on stereotypical representations to relate to the Black consumer, but to ...
Angling the truth : how sponsored content and media framing impact the charter school movement
(University of Missouri--Columbia, 2019)
This research explores the influence of information and understanding by parents of school-aged children as it relates to the charter school movement in the St. Louis area. By examining this topic using the framing theory, ...
Subsidizing the press : understanding journalists' attitudes about corporate and government influence and the public interest
(University of Missouri--Columbia, 2018)
U.S. newspaper companies have been slashing resources, resulting in less original reporting and raising questions about whether private-sector newspapers can adequately serve the public interest. According to social responsibility theory...
What are Utah farmers' market shoppers willing to do to protect local agriculture?
(University of Missouri--Columbia, 2010)
Lake City, Utah to determine their perceptions of local agriculture and whether they would consider taking any action to protect local farmland. The study found that they were highly supportive of small-scale farmers who supply fruits and vegetables...
Conversations on suicide : 13 Reasons Why
(University of Missouri--Columbia, 2019)
The television series 13 Reasons Why, released in March 2017, was followed by a wave of controversy over how it portrayed the suicide of its protagonist. Some critics thought that the show handled the suicide exceptionally ...
Framing of immigrants and refugees : a content analysis of mainstream and partisan news coverage of immigration
(University of Missouri--Columbia, 2017)
of President Trump on Jan. 27, 2017 were analyzed using a content analysis tool, Buzzsumo. 50 news stories from 10 news outlets were analyzed. The news outlets consisted of mainstream, right-leaning and left-leaning partisan news outlets. Results showed...
Editorial analytics : how a U.S. newspaper applies data to match target audiences
(University of Missouri--Columbia, 2018)
of public service and them leaning toward "soft" news to drive higher page-view revenue. By applying the actor-network theory as its central theoretical framework, the study addresses an intricate interplay of day-to-day editorial decision-making, Big Data...
"Racism lives here" : racial ideologies in local news media coverage of student university protests
(University of Missouri--Columbia, 2018)
During fall of 2015, a group of students at the University of Missouri called Concerned Student 1950 protested racial inequity on campus. Their collective action led to structural shakeups in the university's leadership. ...
Indicators of journalistic role performance on Last Week Tonight
(University of Missouri--Columbia, 2019)
explores how Oliver's position on a cable network, independent of the advertising system other news (and satirical) programs are built on, enables the television host use journalistic roles with less external resistance. This qualitative analysis found...
Making movies that matter : how documentary films persuade viewers' beliefs, attitudes, and behaviors
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This exploratory triangulated study attempts to better explain how two current social issue documentaries, FLOW: For the Love of Water and Food Fight, ...
How do you like this comment? : persuasive effects of online comments and heuristic cues in crisis communication context
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The emergence of online communication reflects a shift in public relations (PR) roles, with more emphasis on interactive features in news such as writing online comments...
Effects of journalism education on student engagement : a case study of a small-town scholastic press programe
(University of Missouri--Columbia, 2018)
Using social capital theory as the lens, this case study investigates how being part of a scholastic journalism program impacts the academic, social, and civic engagement levels of students in a small-town, rural setting ...
Crime against the body : an embodied cognition study of how platform affects responses to crime news
(University of Missouri--Columbia, 2014)
(touching and scrolling down the screens) and closer spaces, could be integrated into human's whole embodied cognitive system and influence how people engage in mediated content. In this experiment, participants are more engaged in reading international...
Alumni motivations and social media for engagement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As budgets shrink and competition increases, universities strive to engage alumni in support of the institution. The use of social media to engage alumni is a key communication...
Mediated temporal consciousness: memory and concepts of time through engagement with online news archives
(University of Missouri--Columbia, 2018)
Archival news content no longer exists solely in physical collections at a limited number of public institutions and media organization storerooms. Instead, digitized and digital-native content of the past can be found online through multiple venues...
Players in the parasocial: Athletes impact on advertising through parasocial interactions
(University of Missouri--Columbia, 2017)
messages and the effectiveness of the athlete/audience interactions. The goal of this study is to establish whether parasocial interaction can serve as an effective advertising tool. The results of this study could imply that advertisers will benefit from...
Texan City magazine health news : a content analysis
(University of Missouri--Columbia, 2019)
City magazines have a powerful role in convincing readers to take proactive health measures, however they rarely take advantage of their capacity to set their communities' public agendas. This study considered the health content in five city...