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Making movies that matter : how documentary films persuade viewers' beliefs, attitudes, and behaviors
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This exploratory triangulated study attempts to better explain how two current social issue documentaries, FLOW: For the Love of Water and Food Fight, ...
A study of evaluation research in two public relations firms
(University of Missouri--Columbia, 2005)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As more organizations employ public relations practitioners, evaluation research is needed to help practitioners prove their worth. Too often the evaluation step is skipped...
Culturally conditioned privacy in online photosharing : a comparison between American and Chinese users of social network sites
(University of Missouri--Columbia, 2010)
This research is a cross-cultural examination of how American and Chinese social network site (SNS) users deal with privacy in online photo sharing. It discovers that American subjects share more about private lives and ...
Castor oil and orange juice: how John H. Johnson fed news to black America
(University of Missouri--Columbia, 2007)
publications regarding African Americans was too negative. He created Ebony magazine in 1945 to bring uplifting news to African Americans and to construct a more accurate image of that community. As a businessman, Johnson wanted to be successful in his venture...
A study of snark in news media
(University of Missouri--Columbia, 2009)
This study sought to examine the journalistic tone of snark. How does a snarky news tone affect audience reception among readers of both hard news and soft news stories? Specifically, the study sought to find how snark ...
The stocks paradox: what is the impact on business-news sections and business-news staff when newspapers cut stock listings?
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Newspapers have been a major source of financial information. Based on the understanding from media sociology, the impact of news routines on content, ...