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Female consumers' purchase intention of fair trade textile and clothing handicrafts: the roles of a geographical indication and fair trade knowledge in a brand equity model
(University of Missouri--Columbia, 2021)
The study investigated the effect of Geographical Indication (GI) certification and fair trade knowledge (FTK) on U.S. female consumers' perceived brand equity and purchase intention of fair trade (FT) textile and clothing ...
Analyzing Twitter and Instagram social networks to trace consumer opinion regarding transparency in the apparel supply chain
(University of Missouri--Columbia, 2018)
The heightened demand for apparel supply-chain transparency, advent of social media, and its increased usage in sustainability campaigns has created new opportunities to understand the public's perspective toward sustainability ...