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The impact of the 2015 refugee crisis on the international place brand of Hungary
(University of Missouri--Columbia, 2016)
This quantitative study examines how the 2015 European refugee crisis events affected the international place brand of Hungary on Twitter in both short and long terms. The study supports the application of quantitative methods and dictionary...
Jokers, smokers and midnight tokers? : how television news framed pro-pot legislation in Oregon and Colorado before the November 6, 2012 elections
(University of Missouri--Columbia, 2014)
Come away with me: the uses and gratifications of leisure travel magazine readership
(University of Missouri--Columbia, 2013)
these motivations with intensity of one's intent to travel to foreign places, one's frequency of domestic travel, one's frequency of foreign travel and the intensity of one's interest in foreign places. Finally, it examined whether a difference in motivations...
How has Twitter changed how journalists report on sports? : the 2012 Missouri Grand Prix
(University of Missouri--Columbia, 2012)
The theoretical framework of this study is gatekeeping and it specifically analyzes Twitter use by eight journalists during the weekend of the 2012 Missouri Grand Prix, which took place February 10 through 12, 2012. A convenience sample was used (n...
Framing of African-American women in mainstream and Black women's magazines
(University of Missouri--Columbia, 2015)
For decades, there has been a concern with the negative framing of black women in the media. Historically, black women are placed into four stereotypical frames: The Mammy, The Jezebel, The Sapphire and The Matriarch. However, in 2008, a new image...
Irish newspapers and the Spanish Civil War
(University of Missouri--Columbia, 2010)
. This thesis examines that debate as it took place in four newspapers: the Irish Times, the Irish Independent, the Irish Worker, and the Irish Press. These newspapers had competing audiences and ideologies, and each had a different take on the Spanish Civil War...
The use of Twitter as a news source in sports reporting
(University of Missouri--Columbia, 2014)
Trolls under the bridge :anonymous online comments and gatekeeping in the digital realm
(University of Missouri--Columbia, 2013)
and commenters (to online news sites) on the topic of online comments boards, trolling and the role anonymity places in public discourse on the Internet. The issue of civility among posters to anonymous online comment boards must be studied if journalists hope...
Online media at western North Carolina community newspapers
(University of Missouri--Columbia, 2011)
. It was discovered is that these papers do not have the online products of their larger, metropolitan counterparts nor do they have the financial and physical resources in place to tackle a transition to more and more online publishing. However, by keeping...
The blame frame : does shifting responsibility from the individual to society in news stories about diabetes influence where readers place responsibility?
(University of Missouri--Columbia, 2015)
Storytellers will always have a powerful influence on their audiences. As nonfiction storytellers, journalists are no exception. What we write, how we write about it, and whom we write about all inform the way our readers ...
The effect of Jumbotron advertising on the experience of attending major league baseball games
(University of Missouri--Columbia, 2014)
exclusively between innings, when play is not taking place....
How information graphics promote interactions between the media and audiences
(University of Missouri--Columbia, 2015)
The purpose of this study is to understand how employing information graphics in the traditional newsrooms takes place and how the uses of the information graphics facilitate the interactions between the reporters and the readers and among readers...
Sacred space evaders : religious hegemony in gaming journalism
(University of Missouri--Columbia, 2015)
to explore the extent to which a paradigm shift has taken place (Kuhn, 1996). This study makes a case that Modernist Protestantism is what has been normalized in gaming journalism conceptions of religion. Such research addresses central scholarly journalism...
Narrative structure and audience motivation in documentary film
(University of Missouri--Columbia, 2016)
. The creators of the message must understand the most effective way to communicate the issue and how actions create change. Guided by narrative theory, which places the emphasis of effective communication on the ordered presentation of story elements...
Testing the role of corporate social responsibility and crisis response messaging in corporate reputational recovery
(University of Missouri--Columbia, 2016)
' of the right crisis communication tactics, the process of public relations is far too complex to be placed into any decisive boxes or give one right answer for all crises (Cancel et al., 1997)....
The effect of brand name congruity and product category on consumers' attitudes toward brand names
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this research paper is to examine the attitudes that are associated with brand name congruity and product categories. More specifically, attitudes...
A little birdie told me: Diffusion and implementation of the innovation of Twitter in American metropolitan newsrooms
(University of Missouri--Columbia, 2014)
The power of online product reviews : how platform and product involvement effect the credibility of eproduct reviews
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Product reviews are an integral component to a business, be it small or large, reputation. The increasing rise of the Internet has only recently increased the power...
Tweeting the headlines: the impact of social media endorsement on young adult news readers
(University of Missouri--Columbia, 2013)
have become endorsers of information. This study looked at how Twitter endorsement effects young adult news readers' perceptions of credibility, bias, interest, arousal, importance and knowledge. The 172 participants were placed into one of three...
Written rules and practical matters on state public records laws
(University of Missouri--Columbia, 2013)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Public access laws are at the heart of transparent democracy, in place to ensure that government meetings and records are open to the public. Without adequate enforcement...