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Searching for satisfaction : how 20something women use media to get news and advertising information
(University of Missouri--Columbia, 2009)
As traditional media companies struggle to maintain their current audience and attract young adults, it's imperative that providers understand how young women use media devices to get news and advertising information. This ...
Defining the southern in Southern living
(University of Missouri--Columbia, 2009)
The purpose of this study is to determine (1) the editors' definition of the term "Southern" as it is presented in the pages of Southern Living magazine and (2) whether that definition originates with the magazine's readers and is merely reflected...
Smart, sultry and surly : a textual analysis of the portrayal of women scientists in film, 1962 - 2005
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study was to evaluate the portrayal of women scientists on film and what kinds of messages these films are sending about a woman's ...
The user-generated dilemma : can the ways in which media organizations publish audience contributions affect the way the audience feels about the site and their intention to contribute?
(University of Missouri--Columbia, 2009)
More and more media organizations are using the Internet to ask their audiences to submit stories, comments and photographs, but they are seemingly doing it without understanding the implications of their actions. This ...
Lifestyle, economy, and coverage : a companion between four daily newspapers before, during and after the economic collapse
(University of Missouri--Columbia, 2009)
In September of 2008, the U.S. financial system teetered on the brink of collapse. The aftermath brought steady waves of layoffs and bankruptcies. As the impact of the economic collapse crept into every area of life, did ...
Understanding the change to integration : an organizational analysis of a small newspaper
(University of Missouri--Columbia, 2009)
This multimethod study examined change efforts to integration at a mid-sized family-owned newspaper as a new content-management system was implemented. Using the open systems model, the organization was analyzed through ...
Point of view : examining the magazine industry standard
(University of Missouri--Columbia, 2009)
Point of view permeates every aspect of magazines. As a relatively modern concept, the journalistic device went previously unstudied in scholarly form. The research question, "How and why do U.S. consumer magazine writers ...
Webs of intimacy and influence : unraveling writing culture at Harper's magazine during the Willie Morris years (1967-1971)
(University of Missouri--Columbia, 2009)
Through an exploration of what a collective of writers have written and said about the experience of working together at Harper's Magazine from 1967-1971, this research aims to give shape to the concept of writing culture. ...