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Examining visual cognitive complexity in the context of online women's magazine home pages
(University of Missouri--Columbia, 2009)
An experiment (N=48) on 18 to 30 year-old women was run to see how the visual cognitive complexity of digital women's magazines' home pages affects the cognitive processing of individuals and their evaluations of the sites. A content analysis of 13...
Editorial analytics : how a U.S. newspaper applies data to match target audiences
(University of Missouri--Columbia, 2018)
of public service and them leaning toward "soft" news to drive higher page-view revenue. By applying the actor-network theory as its central theoretical framework, the study addresses an intricate interplay of day-to-day editorial decision-making, Big Data...
The sonic boom: effect of logo presentation style in television commercials on memory for the advertised brand
(University of Missouri--Columbia, 2007)
This study examines the effect of a structural feature of commercials called sonic branding on recognition and cued recall. A sonic brand or sonic logo can be defined as a unique auditory identity for a brand, also called ...
Agenda-setting effects of television news coverage on perceptions of corporate reputation
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This thesis applies agenda setting as a general theory of mass communication in a TV business news setting and is an empirical investigation of the ...
Perceptions of Facebook and Twitter as sources of health information among African-American women
(University of Missouri--Columbia, 2017)
Objective: The purpose of this study was to explore how African-American women perceive Facebook and Twitter as sources for information about heart disease. Methods: A qualitative study was conducted among 23 women between ...
"Racism lives here" : racial ideologies in local news media coverage of student university protests
(University of Missouri--Columbia, 2018)
During fall of 2015, a group of students at the University of Missouri called Concerned Student 1950 protested racial inequity on campus. Their collective action led to structural shakeups in the university's leadership. ...
The boys on the blogs : intermedia agenda setting in the 2008 U.S. presidential campaign
(University of Missouri--Columbia, 2010)
This study analyzes intermedia agenda setting during the 2008 U.S. presidential campaign to determine the agenda-setting role of prominent political bloggers in relation to the mainstream news media and the candidates. An ...
A textual analysis of public Facebook posts from disability advocates : examining how those with disabilities choose to represent themselves via social media
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Those with disabilities can post on any variety of social media platforms, using their own words and images to represent themselves as they choose. And ...
How journalism educators discuss journalism law in their community of practice : insights from a qualitative textual analysis
(University of Missouri--Columbia, 2021)
Often, journalism teachers are the only ones at their school who do their job, and even when the positions are embedded in arts or English departments, it can be isolating. The Journalism Education Association's Listserv ...
History at risk : a survey to determine the size and status of local television news archives in the United States
(University of Missouri--Columbia, 2010)
It is a generally accepted fact that local television news archives are slowly deteriorating. In 1999 the AMIA created the "Preserving Local Television Case Studies and Symposium Project Proposal". One of its goals was a ...
Advertising to Boomers, Gen Xers and Gen Ys
(University of Missouri--Columbia, 2007)
This thesis attempts to illuminate the processes and understanding by which art directors at major (national/international) ad agencies attempt to reach target generational demographics, specifically Baby Boomers, Gen Xers ...
Social media use during power outage events
(University of Missouri--Columbia, 2019)
This study explores how consumers use social media networking sites during power outage events. Using a qualitative research lens, the study explores consumer motivation as it relates Uses and Gratifications theory as well ...
Defining the southern in Southern living
(University of Missouri--Columbia, 2009)
The purpose of this study is to determine (1) the editors' definition of the term "Southern" as it is presented in the pages of Southern Living magazine and (2) whether that definition originates with the magazine's readers and is merely reflected...
Smart, sultry and surly : a textual analysis of the portrayal of women scientists in film, 1962 - 2005
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study was to evaluate the portrayal of women scientists on film and what kinds of messages these films are sending about a woman's ...
Lifestyle, economy, and coverage : a companion between four daily newspapers before, during and after the economic collapse
(University of Missouri--Columbia, 2009)
In September of 2008, the U.S. financial system teetered on the brink of collapse. The aftermath brought steady waves of layoffs and bankruptcies. As the impact of the economic collapse crept into every area of life, did ...
LIFE, liberty & the pursuit of visual happiness : the development of documentary journalism, from magazine picture stories to Netflix serials
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This Master's thesis examined what makes photo-journalists fulfilled professionally in the digital video space. Internet video journalism is the latest ...
Mass media and muscle: the impact of social media on young adult men's everyday experiences and body dissatisfaction - a qualitative inquiry
(University of Missouri--Columbia, 2022)
Intention: The purpose of this thesis is to examine young men's body dissatisfaction, as men are typically marginalized as a population less susceptible to developing body image issues and eating disorders. The purpose of ...
Why people produce citizen-journalism : a qualitative analysis
(University of Missouri--Columbia, 2010)
"Citizen journalism" is the term used to describe journalism-like mass media content produced and published by non-professional journalists, i.e. everyday people who produce and publish written, photographic or videographic ...
Crying in the wilderness : the outlaw and poet in Ben Hecht's militant Zionism
(University of Missouri--Columbia, 2013)
During the Second World War, the American journalist and screenwriter Ben Hecht had been one of the lone voices to break the silence about the Nazi Holocaust. Then, in 1947, Hecht shocked and outraged people across the ...
Disseminating research findings about substance use: effects of inoculation messages, message sources, and visual representations
(University of Missouri--Columbia, 2021)
The dissemination of scientific knowledge to the public is important, because the public's increased awareness and knowledge of science and scientific findings can contribute to creating healthy discourses about relevant ...