Now showing items 1-2 of 2
Social presence and source credibility in blog-mediated crisis communication
(University of Missouri--Columbia, 2011)
an enhanced sense of human presence on their social media pages by using a more conversational tone....
Increasing the persuasiveness of gain vs. loss framing : the effects of gender and fear arousal on processing gain- vs. loss-framed breast cancer screening messages
(University of Missouri--Columbia, 2010)
Based on prospect theory, the present study investigated gain vs. loss framing effects in the context of breast cancer screening (BCS) intervention. This study specifically assessed how the framing effect would be moderated ...