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Applying T.G. Page's scale for measuring base crisis response : a series of crises at the University of Missouri in fall 2015
(University of Missouri--Columbia, 2021)
This study extends theory in crisis communication by analyzing a series of crises that occurred at the University of Missouri (MU) in fall 2015 as a test case for applying T.G. Page's scale for measuring base crisis response. After applying...
After the crop : the impact of downsizing on photojournalism quality
(University of Missouri--Columbia, 2010)
A content analysis (N=1,288) of four mid-size regional newspapers before and after periods of layoffs and workforce reduction showed that photographic quality had been negatively affected. Using the quantitative data, ...
Net gains: potential citizen journalists use traditional media often and have a strong need for news
(University of Missouri--Columbia, 2006)
Even after more than 10 years, the Internet has not replaced the newspaper. In fact, research suggests a strong complimentary relationship between online and printed news. Information seekers or newshounds will seek out ...
This is not a moment. This is a movement : how national newspapers reported 2015 protests against racism at the University of Missouri
(University of Missouri--Columbia, 2018)
In 2015, protests against racism at the University of Missouri upended the university. Journalists from news outlets throughout the U.S. descended on the Columbia campus to document the historic protest movement, which ...
A starting point for identifying perpetrator genocidal messaging
(University of Missouri--Columbia, 2012)
The purpose of this research was to determine whether a consistent messaging strategy could be identified in three recent outbreaks of violence or if genocidal messaging will show tremendous variances that are unique to ...
Framing protest in Missouri : framing protest on Missouri newspaper coverage of Concerned Student 1950 protest
(University of Missouri--Columbia, 2017)
Research over the past 30 years has shown that mainstream news media have been biased against social movements through journalists' use of framing. This trend, called the protest paradigm, delegitimizes, marginalizes, and ...
Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications context
(University of Missouri--Columbia, 2005)
This dissertation examined the relationship among four exposure conditions in marketing communications (pure advertising, advertising priming, publicity priming, and pure publicity) that include either advertising or ...
"Racism lives here" : racial ideologies in local news media coverage of student university protests
(University of Missouri--Columbia, 2018)
During fall of 2015, a group of students at the University of Missouri called Concerned Student 1950 protested racial inequity on campus. Their collective action led to structural shakeups in the university's leadership. News about the protests were...
Media performance and democratic rule in East Africa : agenda setting and agenda building influences on public attitudes
(University of Missouri--Columbia, 2008)
This dissertation examined the media influence and the government influence on public attitudes on issues concerning democratic rule in the East African Community (EAC). I proceeded under the assumption that the influence ...
Social presence and source credibility in blog-mediated crisis communication
(University of Missouri--Columbia, 2011)
an enhanced sense of human presence on their social media pages by using a more conversational tone....
Organizational attachment of newspaper reporters: how professional sentiments come into play
(University of Missouri--Columbia, 2006)
This study explores how newspaper reporters become attached to their organizations, specifically focusing on the dynamics between attachment, professional sentiments and workplace relationships. Attachment is defined as a ...
Motive, mode and satisfaction with e-tailing sites: a technology acceptance perspective
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Consumers' satisfaction with the e-tailing sites plays a key role in determining the success of e-commerce, yet little research has been done on the ...
"Should I keep running if nobody sees me as a runner?" : How runners with diverse body sizes perceive Runner's World's lack of inclusive representation
(University of Missouri--Columbia, 2021)
Runner's World is the ultimate guide to running. The magazine offers training tips, dietician-recommended recipes, gear guides, profiles on recreational and elite runners, and more. By design, Runner's World is meant to ...
Understanding the change to integration : an organizational analysis of a small newspaper
(University of Missouri--Columbia, 2009)
This multimethod study examined change efforts to integration at a mid-sized family-owned newspaper as a new content-management system was implemented. Using the open systems model, the organization was analyzed through ...
Ease the résistance : the role of narrative and other-referencing in attenuating psychological reactance to persuasive diabetes messages
(University of Missouri--Columbia, 2010)
Reactance theory (Brehm, 1966; Brehm & Brehm, 1981; Dillard & Shen, 2005) explains that persuasion may fail by inducing threats to individuals' perceived autonomy; this study provides evidence of pathways through this ...
The boys on the blogs : intermedia agenda setting in the 2008 U.S. presidential campaign
(University of Missouri--Columbia, 2010)
This study analyzes intermedia agenda setting during the 2008 U.S. presidential campaign to determine the agenda-setting role of prominent political bloggers in relation to the mainstream news media and the candidates. An ...
Motivational use of Twitter
(University of Missouri--Columbia, 2010)
Internet social networking devices like Twitter have increased in popularity between 2005 and 2010. Often tweets have hyperlinks to other Web sites. This thesis employs an experiment to determine what motivates Twitter ...
An organizational analysis of internally marketed branding strategies
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study explores whether organizations with renowned external brands market the brand internally in order to reinforce corporate mission, values and ...
History at risk : a survey to determine the size and status of local television news archives in the United States
(University of Missouri--Columbia, 2010)
It is a generally accepted fact that local television news archives are slowly deteriorating. In 1999 the AMIA created the "Preserving Local Television Case Studies and Symposium Project Proposal". One of its goals was a ...
Believe it or not: youth and young adult female perceptions of the credibility of online multimedia messages
(University of Missouri--Columbia, 2007)
In the age of Internet, multimedia messages and speed information, it is highly important for communicators to design and create more effective messages to reach their targets. This research addressed the issue of message ...