An experiment (N=48) on 18 to 30 year-old women was run to see how the visual cognitive complexity of digital women's magazines' home pages affects the cognitive processing of individuals and their evaluations of the sites. A content analysis of 13...

This study examines the effect of a structural feature of commercials called sonic branding on recognition and cued recall. A sonic brand or sonic logo can be defined as a unique auditory identity for a brand, also called ...