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    FormatThesis (4)SubjectAdvertising -- Brand name products (1)Attachment behavior (1)Broadcast journalism (1)Business names (1)Convergence (Telecommunication) (1)... View MoreDate Issued2006 - 2009 (4)Author/ContributorCropp, Fritz (4)Chou, Cathy Kai-i. (1)Ibold, Hans (1)Prichard, Lori (1)Zhang, Yuyan Ernest, 1955- (1)Subject: PlaceKyrgyzstan (1)Advisor
    Cropp, Fritz (4)
    Thesis DepartmentJournalism (MU) (4)Language (ISO)English (4)

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    Organizational attachment of newspaper reporters: how professional sentiments come into play 

    Chou, Cathy Kai-i. (University of Missouri--Columbia, 2006)
    This study explores how newspaper reporters become attached to their organizations, specifically focusing on the dynamics between attachment, professional sentiments and workplace relationships. Attachment is defined as a ...

    An organizational analysis of internally marketed branding strategies 

    Prichard, Lori (University of Missouri--Columbia, 2007)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study explores whether organizations with renowned external brands market the brand internally in order to reinforce corporate mission, values and ...

    Identities on the line: youth, internet use, and citizenship in Kyrgyzstan 

    Ibold, Hans (University of Missouri--Columbia, 2008)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This dissertation examines the interaction between identity and Internet use in the everyday lives of urban youth in Kyrgyzstan. Using a "quick ...

    Examining media convergence: does it also converge good journalism, economic synergies, and competitive advantages? 

    Zhang, Yuyan Ernest, 1955- (University of Missouri--Columbia, 2008)
    This dissertation explores the "simple theory" (Murphy, 2002): Those most experienced in it expect that media convergence will create good journalism, generate the effects of scale and scope economies, and achieve competitive ...

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