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Battles for branding : political marketing and U.S. Senate debates
(University of Missouri--Columbia, 2019)
Televised political debates, as two-sided information flows, are dynamic political communication events that inform, persuade, and entertain voters. Political debates provide candidates the opportunity to brand themselves ...
Identity-motivated elaboration : the role of partisan social identities and elaboration in political persuasion and learning
(University of Missouri--Columbia, 2018)
Persuasive political messages play a central role in the attitude formation process. The unification of the social identity theory, the theory of motivated reasoning, and the elaboration likelihood model better explains ...