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Social media making a difference : an exploration contingency theory on Chinese government's social media crisis communication
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] on the contingency theory of conflict management, this study explored how the Chinese government practices crisis communication on social ...
Insta-fit : an analysis of audience engagement with health and fitness influencers on Instagram
(University of Missouri--Columbia, 2022)
As influencers continue to grow in popularity, it is important to better understand how and why audiences choose to engage with influencers in the health and fitness category, as well as what characteristics of influencers ...
What do the influencers think? : An analysis of brand-influencer relationships from health and fitness influencers' perspective
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)
Social media influencers have become a popular brand marketing tool that many businesses are investing in, especially within the health and fitness industry. The interactivity and personalization of social media platforms ...
The relationship between creativity and authenticity as perceived through creative practitioners
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.]