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    Format
    Thesis (2)
    Date Issued
    2018 (2)
    Author/ContributorMcKean, Mike (Michael L.) (2)Tsyrenzhapova, Dariya (1)Welsh, Meghan K. (1)Advisor
    McKean, Mike (Michael L.) (2)
    Thesis Department
    Journalism (MU) (2)
    Language (ISO)
    English (2)

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    Editorial analytics : how a U.S. newspaper applies data to match target audiences 

    Tsyrenzhapova, Dariya (University of Missouri--Columbia, 2018)
    of public service and them leaning toward "soft" news to drive higher page-view revenue. By applying the actor-network theory as its central theoretical framework, the study addresses an intricate interplay of day-to-day editorial decision-making, Big Data...

    Tweeting while leading : President Trump's Twitter habits from a Washington media perspective 

    Welsh, Meghan K. (University of Missouri--Columbia, 2018)
    This research is an in-depth study of how the current President of the United States is tweeting while leading our country and how that has impacted the traditional information gatekeeping role of the news media. By applying ...

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