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The boys on the blogs : intermedia agenda setting in the 2008 U.S. presidential campaign
(University of Missouri--Columbia, 2010)
, bloggers mostly appeared to follow the news media's lead. Some evidence was found, however, that the issue agenda of liberal bloggers during the first week transferred to the news media in subsequent weeks. No evidence of intermedia agenda setting between...
Net gains: potential citizen journalists use traditional media often and have a strong need for news
(University of Missouri--Columbia, 2006)
Even after more than 10 years, the Internet has not replaced the newspaper. In fact, research suggests a strong complimentary relationship between online and printed news. Information seekers or newshounds will seek out information in whatever form...
Editorial analytics : how a U.S. newspaper applies data to match target audiences
(University of Missouri--Columbia, 2018)
This research is an in-depth case study of a major regional U.S. daily embracing audience data under the pressure of limited resources and shrinking advertising budgets. The legacy news operation observes analytics through ...
Approachable or appropriative? Black Americans' perceptions of codeswitched advertisements using African American Vernacular English
(University of Missouri--Columbia, 2022)
The present qualitative study investigated the phenomenon of using cultural dialect African American Vernacular English (AAVE) in codeswitched advertising by gathering Black American perceptions related to this semiotic ...
Disseminating research findings about substance use: effects of inoculation messages, message sources, and visual representations
(University of Missouri--Columbia, 2021)
The dissemination of scientific knowledge to the public is important, because the public's increased awareness and knowledge of science and scientific findings can contribute to creating healthy discourses about relevant ...
LIFE, liberty & the pursuit of visual happiness : the development of documentary journalism, from magazine picture stories to Netflix serials
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This Master's thesis examined what makes photo-journalists fulfilled professionally in the digital video space. Internet video journalism is the latest ...
Mediated temporal consciousness: memory and concepts of time through engagement with online news archives
(University of Missouri--Columbia, 2018)
, including the venerable online video sharing site, YouTube. This research looks at how online videos of major news events within the past 10 years provide a chance to re-engage with memories of the news events and other memories connected to the time...
Media performance and democratic rule in East Africa : agenda setting and agenda building influences on public attitudes
(University of Missouri--Columbia, 2008)
This dissertation examined the media influence and the government influence on public attitudes on issues concerning democratic rule in the East African Community (EAC). I proceeded under the assumption that the influence ...
Lifestyle, economy, and coverage : a companion between four daily newspapers before, during and after the economic collapse
(University of Missouri--Columbia, 2009)
differences and similarities among the newspapers. A cursory examination of two constructed weeks of lifestyle sections from each newspaper provided additional guidance. The findings show that economic coverage often crept into the lifestyle section...
Point of view : examining the magazine industry standard
(University of Missouri--Columbia, 2009)
participants. Participants included the voice of the movement, Richard Stengel of Time magazine, as well as David Von Drehle of Time, John Byrne of BusinessWeek, Lauren Collins of The New Yorker, Garrett Graff of The Washingtonian, Vanessa Grigoriadis...
A qualitative study on Black students' vaccination decisions using the Health Belief Model
(University of Missouri--Columbia, 2023)
Pandemics and vaccinations are nothing new, and the COVID-19 pandemic is one of the most recent to threaten millions of lives globally. The first widely distributed vaccine was created for smallpox (CDC, 2022) and since ...
Reinventing a moral mode : a textual analysis of 21st century "living Lei Fengs" in China Daily
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study explores how China Daily has extended the collective memory of iconic Chinese role model Lei Feng in articles about so-called "living Lei ...
Preventing inaccurate media : a gatekeeping analysis of how news managers are overseeing the process of citizen journalism
(University of Missouri--Columbia, 2018)
This research examines the process that news managers at local broadcast television stations use when vetting user-generated content or citizen journalism, focusing on techniques used for verification and implications for ...
Defining the southern in Southern living
(University of Missouri--Columbia, 2009)
The purpose of this study is to determine (1) the editors' definition of the term "Southern" as it is presented in the pages of Southern Living magazine and (2) whether that definition originates with the magazine's readers ...
Social media use during power outage events
(University of Missouri--Columbia, 2019)
This study explores how consumers use social media networking sites during power outage events. Using a qualitative research lens, the study explores consumer motivation as it relates Uses and Gratifications theory as well ...
Advertising to Boomers, Gen Xers and Gen Ys
(University of Missouri--Columbia, 2007)
. The findings of this thesis support the notion that over the next 10 years art directors will find previously held beliefs about once-successful techniques and strategies challenged by the maturation of a generational cohort that does not respond to certain...
Examining media convergence : does it also converge good journalism, economic synergies, and competitive advantages?
(University of Missouri--Columbia, 2008)
This dissertation explores the "simple theory" (Murphy, 2002): Those most experienced in it expect that media convergence will create good journalism, generate the effects of scale and scope economies, and achieve competitive ...
History at risk : a survey to determine the size and status of local television news archives in the United States
(University of Missouri--Columbia, 2010)
It is a generally accepted fact that local television news archives are slowly deteriorating. In 1999 the AMIA created the "Preserving Local Television Case Studies and Symposium Project Proposal". One of its goals was a ...
Tweeting while leading : President Trump's Twitter habits from a Washington media perspective
(University of Missouri--Columbia, 2018)
This research is an in-depth study of how the current President of the United States is tweeting while leading our country and how that has impacted the traditional information gatekeeping role of the news media. By applying ...
Culturally conditioned privacy in online photosharing : a comparison between American and Chinese users of social network sites
(University of Missouri--Columbia, 2010)
This research is a cross-cultural examination of how American and Chinese social network site (SNS) users deal with privacy in online photo sharing. It discovers that American subjects share more about private lives and ...