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An online disconnect : a case study of the effect of social media on a metropolitan newsroom's organizational culture
(University of Missouri--Columbia, 2013)
of organizational culture to understand how social media is used in story generation, source development, and promotion of news stories. The researcher used a case study consisting of nearly four weeks of newsroom observations, nineteen interviews, and the analysis...
Understanding the impact of Artificial Intelligence on newsroom social culture and journalistic performative roles : a qualitative case study of AI as an emerging digital innovative technology in newsrooms
(University of Missouri--Columbia, 2023)
enables a more nuanced understanding of how new social roles emerge and gain influence, and how existing roles may be challenged or reinforced. Data collected through semi-structured interviews from news reporters at a global news organization with offices...
Source credibility and the persuasiveness of public saftey messages communicated via social media
(University of Missouri--Columbia, 2012)
Social media communication networks such as Twitter and Facebook are changing the way organizations and communities alert the public of timely public safety information related to natural disasters, man-made events or other crises. This quantitative...
Social media use during power outage events
(University of Missouri--Columbia, 2019)
on social media channels for information as it relates to the Information Society theory. The study employs two methodologies for the research: consumer focus groups and textual analysis of Facebook posts related to outages and of industry survey reports...
A study of the Kansas City Chiefs crisis communication during the national anthem protests
(University of Missouri--Columbia, 2019)
This study explores the background of crisis communication and corporate social responsibility as they relate to practices in the sport industry. By building off the literature review, the study here aims to further research done in the area where...
The role of public information officers in local American government
(University of Missouri--Columbia, 2020)
Public information officers (PIOs) see themselves as the liaison between the agency they represent and the public. They come from various backgrounds including broadcast and print journalism, for profits and the advertising world while others seek...
Effective spokespersons on Twitter : experimenting with how profile gender & network size impact user perceptions of credibility and social attraction
(University of Missouri--Columbia, 2010)
profile are not well-researched, particularly for spokespersons representing a brand or organization. Using a 2 (network size) x 2 (gender) mixed design experiment, this study investigates how a profile's social network size and gender influence social...
Using communicative patterns to predict Twitter users' social capital, likability, and popularity gains with natural language processing
(University of Missouri--Columbia, 2021)
reflects users' popularity and social capital but also influences the climate of public opinion and deliberative democracy by encouraging and discouraging certain types of communication. Through analyzing Twitter data collected from U.S. congressional...
#LawrenceHive vs #TeamIssa: how Insecure fans use fandom communities to perform social and cultural identity
(University of Missouri--Columbia, 2022)
. This study will use textual analysis of the posts and comments in a Facebook group and a subreddit group to examine how users' discussion forums for popular Black television shows are used to define social and cultural identity....
Applying T.G. Page's scale for measuring base crisis response : a series of crises at the University of Missouri in fall 2015
(University of Missouri--Columbia, 2021)
This study extends theory in crisis communication by analyzing a series of crises that occurred at the University of Missouri (MU) in fall 2015 as a test case for applying T.G. Page's scale for measuring base crisis response. After applying...
Editorial analytics : how a U.S. newspaper applies data to match target audiences
(University of Missouri--Columbia, 2018)
This research is an in-depth case study of a major regional U.S. daily embracing audience data under the pressure of limited resources and shrinking advertising budgets. The legacy news operation observes analytics through "the rearview mirror...
The evolution of agenda-setting theory : how local TV station's Facebook posts affect news decisions of evening broadcasts
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The relationship between a local television news station and its audience has changed. No longer is it a one-way conversation, but rather, social media has opened a dialogue...
Alumni motivations and social media for engagement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As budgets shrink and competition increases, universities strive to engage alumni in support of the institution. The use of social media to engage alumni is a key communication...
Social proximity and user-generated health content : an experimental test of perceived source similarity and construal level theory
(University of Missouri--Columbia, 2013)
The affordances of the internet, particularly as manifest in social network site platforms, allow for interpersonal mediated communication with socially proximal sources. In a 3 (expert source cues vs. low cues vs. low cue) �-2 (socially proximal vs...
Investigating the organizational decision making responsible for corporate social responsibility initiatives
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] Corporate social responsibility (CSR) is evolving into an essential component of brand strategy. The way consumers interact with brands is changing, prompting modern...
How NBA teams use twitter as a brand management tool
(University of Missouri--Columbia, 2018)
Social media has changed the way that organizations communicate with consumers and potential consumers. In the professional sports industry, teams use social media as a way to engage with their fans, posting a range of different types of content...
How journalism educators discuss journalism law in their community of practice : insights from a qualitative textual analysis
(University of Missouri--Columbia, 2021)
on the Listserv to determine what additional legal resources might benefit the JEA community. This research, via qualitative textual analysis, examined how advisers used their CoP to build shared meaning of journalism law. The study found that journalism advisers...
Chinese government's public health crisis response strategies on social media platforms : a comparison between 2016 expired vaccines crisis in Shandong and 2018 Changchun Changsheng fake rabies vaccine crisis
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] A quantitative content analysis was conducted to study the crisis response strategies and stances adopted by the Chinese govrnment and its Party media over 2016...
"Racism lives here" : racial ideologies in local news media coverage of student university protests
(University of Missouri--Columbia, 2018)
broadcast to a national and even international audience, but started with coverage by local media organizations in Columbia, Missouri. This qualitative research examines local media coverage of the Concerned Student 1950 protests using a textual analysis...
The perceived role of Twitter in young adults' political participation during the 2018 midterm elections
(University of Missouri--Columbia, 2019)
of social media use and political participation. This study looks at the perceptions of young adults' engagement during the 2018 midterm elections. Qualitative research methods were used to gain insight into how young adults engaged on Twitter during...