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Gatekeeping and international datelines in the American newspaper : the decision process
(University of Missouri--Columbia, 2008)
decisions made? Why do they make the choices they make? And how are these gatekeepers determining the needs of the American public? The gatekeeping process in choosing international stories at three Ohio - The Columbus Dispatch, The Cincinnati Enquirer...
The real world : frames of authenticity in features articles of leisure travel magazines
(University of Missouri--Columbia, 2010)
Some scholars suggest that contemporary interest in tourism and foreign travel is partially the result of a modern "authenticity crisis." In other words, a disruption of the relationship between individuals and their sense ...
Revisiting fund-raising encroachment of public relations in light of the theory of donor relations
(University of Missouri--Columbia, 2008)
This qualitative study of public relations and fund-raising practitioners in charitable organizations found fund-raising encroachment of public relations occurring at a rate roughly comparable to levels documented in the first studies...
The estimation of a corporate crisis communication based on perceived CEO's leadership, perceived severity of threats, and preceived opposing public's size
(University of Missouri--Columbia, 2008)
Based on the contingency theory (Cancel, Mitrook, & Cameron, 1999), this study examined whether the perception of leadership as a powerful inner organizational factor influences the outside latent public's assessment of an organization's crisis...
Exporting Hollywood excellence : public relations excellence theory and the MPPDA's European public affairs program of the 1920s
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] To test the theory that the period between the mid-1920s and the 1950s was marked by the "two-way asymmetrical model" of public relations, this thesis searches for the modern...
Matters of highest public interest and concern: New York Times Co. v. Sullivan and the continuing evolution of the commercial speech doctrine
(University of Missouri--Columbia, 2006)
on the lessons of history and on what they believed to be the primary purpose of the First Amendment. The rationale of Sullivan, that speech on matters of public interest should enjoy free, uninhibited entry into the public arena, can be seen at work at key...
Crossing the school house gates : a media access audit of public high schools
(University of Missouri--Columbia, 2009)
This research tested the media access policy adopted by a large independent public school district in Oklahoma to determine if its high schools comport with district rules as applicable to self-governance theory. The researcher visited nine high...
Can public relations professionals help span the boundaries between scientists and journalists, and does this function help increase accuracy of news articles about public health?
(University of Missouri--Columbia, 2008)
A function of public relations professionals working for public health agencies is to perform a boundary-spanning role, facilitating communication between public health professionals and the news media. The purpose of this research was to examine...
Building a media agenda on health disparities : how issue perceptions and news values work to influence effectiveness
(University of Missouri--Columbia, 2006)
Building on prior literature conceptualizing the role of public relations in influencing the media agenda, this study proposes a model of agenda building that explores the determinants of the agenda building process and centers around the dynamics...
A study of evaluation research in two public relations firms
(University of Missouri--Columbia, 2005)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As more organizations employ public relations practitioners, evaluation research is needed to help practitioners prove their worth. Too often the evaluation step is skipped...
Gender, leadership and public relations
(University of Missouri--Columbia, 2008)
Women dominate public relations, making up 70 percent of its work force; however, women only fill 20 percent of the top leadership roles in major agencies. The issue of gender and leadership in public relations needs to shift toward those women who...
Producing effective stories : the influence of presentation type and emotional tone on attention, arousal and memory
(University of Missouri--Columbia, 2010)
This study explores how presentation type and emotional tone interact with attention, arousal and memory. A psychophysiological experiment was conducted in the PRIME lab where attention, arousal, valence and memory were ...
The role of duty-based ethics in public relations: an ethical justification model for the actions of crisis communicators
(University of Missouri--Columbia, 2007)
This thesis explores how duty-based ethics can aid in explaining how public relations professional employed by corporations communicate with external publics, especially when organizations are faced with crises. A content analysis examined whether...
The role of public information officers in local American government
(University of Missouri--Columbia, 2020)
Public information officers (PIOs) see themselves as the liaison between the agency they represent and the public. They come from various backgrounds including broadcast and print journalism, for profits and the advertising world while others seek...
Proactive environmental risk communication : multiple publics' evaluation of for-profit corporations' sustainability communication
(University of Missouri--Columbia, 2010)
, this study showed that corporate sustainability communication (CSC) is more effective in receiving multiple publics' (both students and science reporters) positive evaluations than a denial discourse on potential environmental risk issues that have not yet...
Testing a model of resource assessment as a basis for developing strategic communication plans
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This thesis proposes to build a theoretical framework, a Model of Resource Assessment, which can help Public Relations practitioners to perform better with a broader, yet...
Under the auspices of privacy � or not : surveying the state judicial treatment of access to government records
(University of Missouri--Columbia, 2008)
While privacy is paramount to a person's liberty interest, it is not absolute in all circumstances. Often, public interests trump an individual's right to privacy. Since the enactment of freedom of information statutes by every state, there is a...
Uncovering the art of persuasion : understanding design decisions for award-nominated or winning city and regional magazine art directors between 2012 and 2014
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Magazine covers serve as the first impression for readers and determine whether the reader will pick up and read the magazine. Therefore, it is important ...
Bioethicists in the news : the evolving role of bioethicists as expert sources in science and medical stories
(University of Missouri--Columbia, 2008)
and the public relations practitioners who represent them tend to respond to the media agenda on bioethical issues rather than vigorously help to build it....
Using conflict positioning as a pretreatment in the public's evaluation of crisis management
(University of Missouri--Columbia, 2007)
in the contingency theory, but also this study presented the public's evaluation process of a crisis at a glance. Theoretically, this study showed the applicability of conflict positioning as a proactive approach to the literatures on pre-crisis communication...