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Presenting the dragon to the eagle : testing the influence of message framing and valence on public perceptions
(University of Missouri--Columbia, 2013)
. Guided by the literature on news framing and negativity bias, the study tested the effects of framing and valence on Americans' perceptions of the human rights issue, their attitudes toward the US engagement policy toward China and their support...
Testing a model of resource assessment as a basis for developing strategic communication plans
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This thesis proposes to build a theoretical framework, a Model of Resource Assessment, which can help Public Relations practitioners to perform better with a broader, yet...
The estimation of a corporate crisis communication based on perceived CEO's leadership, perceived severity of threats, and preceived opposing public's size
(University of Missouri--Columbia, 2008)
Based on the contingency theory (Cancel, Mitrook, & Cameron, 1999), this study examined whether the perception of leadership as a powerful inner organizational factor influences the outside latent public's assessment of an organization's crisis...
Proactive environmental risk communication : multiple publics' evaluation of for-profit corporations' sustainability communication
(University of Missouri--Columbia, 2010)
, this study showed that corporate sustainability communication (CSC) is more effective in receiving multiple publics' (both students and science reporters) positive evaluations than a denial discourse on potential environmental risk issues that have not yet...
Building a media agenda on health disparities : how issue perceptions and news values work to influence effectiveness
(University of Missouri--Columbia, 2006)
Building on prior literature conceptualizing the role of public relations in influencing the media agenda, this study proposes a model of agenda building that explores the determinants of the agenda building process and centers around the dynamics...
Does being real pay off? : examining the impact of perceived authenticity in crisis communication
(University of Missouri--Columbia, 2019)
-crisis outcomes, and it is also explored if there is an interaction effect between authenticity and degree of accommodation. The study uses a 2 (authenticity: present vs. not present) x 2 (type of crisis response: accommodative vs. advocating) mixed experimental...
Anger, efficacy, and identity in activism : public perceptions of threat appraisal, attitudes, and behavioral intention
(University of Missouri--Columbia, 2009)
of anger and efficacy. This research extends the contingency theory framework to examine the dynamics of activist organizations, moving beyond the assumptions of two-way symmetrical communication in Grunig's excellence theory. From the standpoint of public...
Bioethicists in the news : the evolving role of bioethicists as expert sources in science and medical stories
(University of Missouri--Columbia, 2008)
and the public relations practitioners who represent them tend to respond to the media agenda on bioethical issues rather than vigorously help to build it....
Using conflict positioning as a pretreatment in the public's evaluation of crisis management
(University of Missouri--Columbia, 2007)
in the contingency theory, but also this study presented the public's evaluation process of a crisis at a glance. Theoretically, this study showed the applicability of conflict positioning as a proactive approach to the literatures on pre-crisis communication...
What's the quality of breast cancer information you read online?: a comparative analysis of breast cancer information quality in commercial vs. nonprofit websites
(University of Missouri--Columbia, 2005)
Eighty five million Americans access the Internet for health information. But lacks of content regulation, free access, and increased marketing potential have meant that content providers increasingly heed to the call of ...
A qualitative study of factual correction requests for corporate reputation management
(University of Missouri--Columbia, 2014)
Social presence and source credibility in blog-mediated crisis communication
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study primarily attempted to achieve a better understanding of how a conversational human voice versus a corporate tone of voice affects key publics' responses...
Controversies in acceptance of genetically modified food by European Union : symptoms of conflicts in diffusion of an innovation
(University of Missouri--Columbia, 2011)
The thesis is an attempt to merge diffusion of innovations with contingency theory, and examine controversy on gene modification in European Union with the combined model. According to the combined theoretical model: the ...
From saving face to saving lies : prioritizing the public in public relations
(University of Missouri--Columbia, 2021)
for an ethical approach to crisis communication that prioritizes protecting the public....
Tainted gift? : harmful effects of a bad profit company's corporate social responsibility activity on the associated good nonprofit organization's future
(University of Missouri--Columbia, 2006)
Using structural equation modeling, this study tested the effectiveness of two communication factors (the source affiliation type and the level of Corporate Social Responsibility value) on people's source trustworthiness, ...
Conflict positioning in crisis communication : integrating contingency stance with image repair strategies
(University of Missouri--Columbia, 2006)
was due primarily to the lack of evidence rather than the conceptual ineptness of the propositions. Evidence showed that the five crisis factors - involvement of dominant coalition, influence of public relations practitioners, influence of legal...
Uncertainty management in mass shootings: antecedents, appraisals, and communication behavior
(University of Missouri--Columbia, 2018)
. Also, perceived uncertainty had a positive indirect effect on information attending intention via anxiety and sadness. The findings of this study advance uncertainty management theory and the situational theory of publics by investigating the causes...
Pertinacious image : investigating a dimension of image management in sports public relations
(University of Missouri--Columbia, 2010)
Seeking to explore new areas of image management, this dissertation applied the constant comparative method to in-depth interviews of sports public relations practitioners. The result is the discovery of a new concept not found in current image...
Communicating medical advances in television health news : the influence of a human interest frame on audiences' cognitive and emotional responses
(University of Missouri--Columbia, 2010)
The dissemination of scientific advances in medicine became popular in television health news over the last few decades. The purpose of this study is to investigate the influence of news frames in television health news ...
Understanding patterns and motivations of women using Facebook for birth control information
(University of Missouri--Columbia, 2019)
Objective: The purpose of this study is to determine the patterns and motivations for women to use Facebook for information on birth control. Methods: A quantitative study was conducted among women between the ages of 18 ...