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Magazines targeting young men : men's objectification of and attitudes toward women
(University of Missouri--Columbia, 2008)
targeted at eighteen to twenty-six year old men, including the U.S. titles Maxim, FHM (For Him Magazine), and Stuff. This study examined whether Maxim magazine had an effect on men's attitudes toward women, attitudes about dating and relationships...
Point of view : examining the magazine industry standard
(University of Missouri--Columbia, 2009)
Point of view permeates every aspect of magazines. As a relatively modern concept, the journalistic device went previously unstudied in scholarly form. The research question, "How and why do U.S. consumer magazine writers and editors establish point...
Examining visual cognitive complexity in the context of online women's magazine home pages
(University of Missouri--Columbia, 2009)
An experiment (N=48) on 18 to 30 year-old women was run to see how the visual cognitive complexity of digital women's magazines' home pages affects the cognitive processing of individuals and their evaluations of the sites. A content analysis of 13...
Webs of intimacy and influence : unraveling writing culture at Harper's magazine during the Willie Morris years (1967-1971)
(University of Missouri--Columbia, 2009)
Through an exploration of what a collective of writers have written and said about the experience of working together at Harper's Magazine from 1967-1971, this research aims to give shape to the concept of writing culture. Influenced in part...
Advertising to Boomers, Gen Xers and Gen Ys
(University of Missouri--Columbia, 2007)
group sessions were conducted among members of these generations (2 for Boomers, 2 for Gen Xers and 3 for Gen Ys). These discussions were driven by a set of six print ads selected from magazines intended to target these respective generations...
Searching for satisfaction : how 20something women use media to get news and advertising information
(University of Missouri--Columbia, 2009)
As traditional media companies struggle to maintain their current audience and attract young adults, it's imperative that providers understand how young women use media devices to get news and advertising information. This ...
Cinema screen reflections from 1920s to present: how film portryals of print journalists have affected their identities
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study set out to not only uncover whether journalists were affected but which way they were affected and by what films. Semi-structured e-mail interviews with working print...
Utilizing on-line surveys to gather data: an application to help evaluate Missouri's interpretive programs
(University of Missouri--Columbia, 2005)
Most state and federal agencies involved in the management of natural resources offer educational programs that serve several purposes. In Missouri, the Departments of Conservation and Natural Resources play this vital ...
Optimal marketing budgeting and benchmarking of platform firms
(University of Missouri--Columbia, 2009)
-lateral relationships between the members of the groups. Examples include markets of print media companies like newspapers and magazines (readers and advertisers), TV broadcasters (viewers and advertisers), shopping malls (shoppers and retailers), and payment cards...
Metabolically activated heterocyclic N-oxide compounds for killing and visualizing hypoxic cancer cells
(University of Missouri--Columbia, 2009)
Tirapazamine (TPZ) is currently undergoing a variety of phase I, II, and III clinical trials for the treatment of various human cancers. TPZ derives its medicinal activity by inducing DNA damage in poorly oxygenated tumor ...
An intelligent design retrieval system for module-based products
(University of Missouri--Columbia, 2004)
The manufacturing industry has shifted its approach from traditional manufacturing to agile manufacturing. The production of customized products will increase in response to the individual demands of customers. In exploring ...
Using attitutudes and motivations to segment the landowner audience: a typology of family forest owners in the Missouri Ozarks and description of management and information behaviors
(University of Missouri--Columbia, 2005)
With 74% of Missouri's forestland controlled by family forest owners, understanding this ownership group is important to ensuring the sustainable management of the state's forests. Audience segmentation techniques can help ...
The perception of agricultural education professionals regarding the purpose and current outcome of school-based agricultural education
(University of Missouri--Columbia, 2009)
This study sought to identify if a discrepancy exists between agricultural education professionals' perceptions regarding the purpose and current outcome of school-based agricultural education (SBAE) curriculum. The ...
A study of the individual and organizational characteristics influencing event planner's perception on information content and channel choice
(University of Missouri--Columbia, 2009)
Based on the understanding of the role of event planners within the context of organizational decision making process, the main purpose of this study is to examine factors (i.e., organizational vs. individual) that influence event planners...
Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications context
(University of Missouri--Columbia, 2005)
This dissertation examined the relationship among four exposure conditions in marketing communications (pure advertising, advertising priming, publicity priming, and pure publicity) that include either advertising or ...
Cynical consumers : dangerous enemies, loyal friends
(University of Missouri--Columbia, 2006)
This dissertation introduces and develops the construct of consumer cynicism, characterized by a perception of a pervasive, systemic lack of integrity in the marketplace, and investigates how cynical consumers behave in ...
Graduates' and employers' perceptions of entry-level employability skills needed by Agriculture, Food and Natural Resources graduates
(University of Missouri--Columbia, 2006)
Entry level college graduates have not acquired the skills necessary for the workforce and, as such, are not prepared for the demands of industry careers (Peddle, 2000) The purpose of this study was to assess the employability ...
Agenda-setting effects of television news coverage on perceptions of corporate reputation
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This thesis applies agenda setting as a general theory of mass communication in a TV business news setting and is an empirical investigation of the ...
An evaluation of Missouri Master Naturalist Program: changes in volunteer knowledge and the relationship between motivations and changes in volunteer knowledge
(University of Missouri--Columbia, 2007)
The Missouri Master Naturalist (MN) program educates adults who then volunteer to help manage their community's natural resources. My research evaluated Missouri's MN training program. My first objective determined any ...
Testing a model of resource assessment as a basis for developing strategic communication plans
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This thesis proposes to build a theoretical framework, a Model of Resource Assessment, which can help Public Relations practitioners to perform better ...