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Source credibility and the persuasiveness of public saftey messages communicated via social media
(University of Missouri--Columbia, 2012)
Social media communication networks such as Twitter and Facebook are changing the way organizations and communities alert the public of timely public safety information related to natural disasters, man-made events or other crises. This quantitative...
Motive, mode and satisfaction with e-tailing sites: a technology acceptance perspective
(University of Missouri--Columbia, 2007)
possibly because of the dual-framework provided by this research, which combines functional and technological schools of thought....
Revisiting fund-raising encroachment of public relations in light of the theory of donor relations
(University of Missouri--Columbia, 2008)
This qualitative study of public relations and fund-raising practitioners in charitable organizations found fund-raising encroachment of public relations occurring at a rate roughly comparable to levels documented in the first studies...
Antecedents of website credibility : a qualitative analysis
(University of Missouri--Columbia, 2010)
Credibility online and in websites has long been studied in an effort to determine the specific factors contributing to a website's perceived credibility. This study expanded on past research focused on website credibility ...
Social media usage news consumption, behaviors, and online civic reasoning among Generation Z
(University of Missouri--Columbia, 2019)
The purpose of the research is to examine social media usage for news consumption, news behaviors, and online civic reasoning among Generation Z. Specifically, the study has two main purposes: 1) examine social media usage ...
Interactivity and personalization in product presentation on e-commerce websites
(University of Missouri--Columbia, 2005)
Growing interest in e-commerce necessitates research to determine how to effectively use this medium. Of the features on these websites, product presentation is an important form of advertising. This research focuses on ...
Generation Z perceptions of product placement in original Netflix content
(University of Missouri--Columbia, 2018)
in digital contexts like Netflix and Hulu (McCarty, 2004). Further, according to Wimmer and Dominick (2013), "high technology and the Internet have both contributed to substantial changes in mass media research," especially in the advertising research field...
Effects of levels of statistics and the role of number anxiety on perceived story credibility and personal involvement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The purpose of this research is to examine effects of levels of statistics on perceived story credibility and personal involvement and the role of ...
Sociocultural tailoring in breast cancer websites : a content analysis
(University of Missouri--Columbia, 2008)
The purpose of this study is to examine breast cancer websites to determine the extent to which sociocultural cues, relevant to African Americans, are used to convey information in websites. Sociocultural factors include collectivism, spirituality...
Of ads and apps: the influence of advertising on user attitudes toward tablet newspapers
(University of Missouri--Columbia, 2011)
, participants provided demographic information and experience with various media. The hypotheses predicted significant differences between print-style ads (main effect) and Internet-style ads (main effect), with print-style ads scoring more positive on attitude...
Pre-purchase search vs. web surfing: effects of internet motives and ad relevance on psychological processing of online ads
(University of Missouri--Columbia, 2006)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] An experiment (N=40) was conducted on the effects of two Internet motives - prepurchase search vs. Web-surfing on responses to banner ads. Pre-purchase ...
Motivations and impression management : predictors of social networking site use and user behavior
(University of Missouri--Columbia, 2008)
, and their behavioral intentions toward approaching and avoiding advertisements on the site. A total of nine consumer motivations for using Facebook were extracted from a principal components factor analysis and were labeled information, entertainment, discussion...