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Proactive environmental risk communication : multiple publics' evaluation of for-profit corporations' sustainability communication
(University of Missouri--Columbia, 2010)
and accurate sustainability technology solutions called Corporate Sustainability Communication (CSC). By conducting a 2 (Group: students vs. science reporters) x 2 (Corporate discourse: corporate sustainability communication vs. denial) mixed-design experiment...
Bioethicists in the news : the evolving role of bioethicists as expert sources in science and medical stories
(University of Missouri--Columbia, 2008)
Journalists have increasingly used bioethicists as expert sources in stories on science, medicine, and technology with strong ethical ramifications. Yet little is known about how and why journalists select bioethicists as expert sources, which...
What's the quality of breast cancer information you read online?: a comparative analysis of breast cancer information quality in commercial vs. nonprofit websites
(University of Missouri--Columbia, 2005)
blogs, and Information Communication Technologies (ICT's) in developing countries in the context of online health information seeking behavior....
A qualitative study of factual correction requests for corporate reputation management
(University of Missouri--Columbia, 2014)
The estimation of a corporate crisis communication based on perceived CEO's leadership, perceived severity of threats, and preceived opposing public's size
(University of Missouri--Columbia, 2008)
Based on the contingency theory (Cancel, Mitrook, & Cameron, 1999), this study examined whether the perception of leadership as a powerful inner organizational factor influences the outside latent public's assessment of an organization's crisis...
Building a media agenda on health disparities : how issue perceptions and news values work to influence effectiveness
(University of Missouri--Columbia, 2006)
Building on prior literature conceptualizing the role of public relations in influencing the media agenda, this study proposes a model of agenda building that explores the determinants of the agenda building process and centers around the dynamics...
Testing a model of resource assessment as a basis for developing strategic communication plans
(University of Missouri--Columbia, 2008)
-Columbia (CAFNR) internal and external members is central to this analysis. Accordingly, I will discuss and elaborate on the possibilities and benefits of developing a Model of Resource Assessment that provides substantial information on which to base public...
Penetration of innovation : taming the unexplored interactions between information, knowledge and persuasion in the innovation-decision model
(University of Missouri--Columbia, 2006)
the classical innovation-decision process and concomitantly it proposes an innovative model of information influence on innovation acceptance. The research inquiry, conducted using both qualitative and quantitative research methods, confirmed the existence of a...
Social presence and source credibility in blog-mediated crisis communication
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study primarily attempted to achieve a better understanding of how a conversational human voice versus a corporate tone of voice affects key publics' responses...
Effective spokespersons on Twitter : experimenting with how profile gender & network size impact user perceptions of credibility and social attraction
(University of Missouri--Columbia, 2010)
- namely, that prior users found the male profiles more competent, while nonusers found female profiles more competent. This does perhaps indicate that Twitter users learn to judge certain profile cues differently from nonusers, and that gender plays a role...
Communicating medical advances in television health news : the influence of a human interest frame on audiences' cognitive and emotional responses
(University of Missouri--Columbia, 2010)
indicate that human interest framing motivated audiences to become more involved in the news story and understand health information. In response to a human interest frame, people also tended to express greater level of hope and relief, and reported more...
How do you like this comment? : persuasive effects of online comments and heuristic cues in crisis communication context
(University of Missouri--Columbia, 2014)
and clicking "like" on such comments. As those features directly reflect what people think and perceive, it is important to investigate how they affect the publics' perceptions in a crisis situation. This dissertation aims to investigate how information...
Social proximity and user-generated health content : an experimental test of perceived source similarity and construal level theory
(University of Missouri--Columbia, 2013)
The affordances of the internet, particularly as manifest in social network site platforms, allow for interpersonal mediated communication with socially proximal sources. In a 3 (expert source cues vs. low cues vs. low ...
Anger, efficacy, and identity in activism : public perceptions of threat appraisal, attitudes, and behavioral intention
(University of Missouri--Columbia, 2009)
of anger and efficacy. This research extends the contingency theory framework to examine the dynamics of activist organizations, moving beyond the assumptions of two-way symmetrical communication in Grunig's excellence theory. From the standpoint of public...
Conflict positioning in crisis communication : integrating contingency stance with image repair strategies
(University of Missouri--Columbia, 2006)
was due primarily to the lack of evidence rather than the conceptual ineptness of the propositions. Evidence showed that the five crisis factors - involvement of dominant coalition, influence of public relations practitioners, influence of legal...
Small newspapers, big changes: awareness of market-driven journalism and consequences for community newspapers
(University of Missouri--Columbia, 2005)
This study examines the attitudes of journalists at small newspapers toward market-driven journalism. The researcher queried 29 journalists at nine small Missouri newspapers. The author employed qualitative method using ...
Tainted gift? : harmful effects of a bad profit company's corporate social responsibility activity on the associated good nonprofit organization's future
(University of Missouri--Columbia, 2006)
Using structural equation modeling, this study tested the effectiveness of two communication factors (the source affiliation type and the level of Corporate Social Responsibility value) on people's source trustworthiness, ...
Information processing of religious symbols in breast cancer advertisements among African American women
(University of Missouri--Columbia, 2007)
, the survival rate of African American women with breast cancer compared to White women continues to decrease (American Cancer Society, 2005). This research study attempted to address this issue by examining information processing of religious symbols in breast...
Increasing the persuasiveness of gain vs. loss framing : the effects of gender and fear arousal on processing gain- vs. loss-framed breast cancer screening messages
(University of Missouri--Columbia, 2010)
and elaboration literature. The findings provide practical implications for health communication practitioners into how to strategically use gain vs. loss framing in accordance with their target publics. As for the role of fear arousal, the results suggest...
Advertising to Boomers, Gen Xers and Gen Ys
(University of Missouri--Columbia, 2007)
This thesis attempts to illuminate the processes and understanding by which art directors at major (national/international) ad agencies attempt to reach target generational demographics, specifically Baby Boomers, Gen Xers ...