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Perceptions of Facebook and Twitter as sources of health information among African-American women
(University of Missouri--Columbia, 2017)
Objective: The purpose of this study was to explore how African-American women perceive Facebook and Twitter as sources for information about heart disease. Methods: A qualitative study was conducted among 23 women between the ages of 18 and 70, who...
Building a media agenda on health disparities : how issue perceptions and news values work to influence effectiveness
(University of Missouri--Columbia, 2006)
among public relations practitioners, journalists and media content. Placed in a context of racial disparities in health care, the model was tested through in-depth interviews with health care journalists and public relations practitioners...
Second class : local and elite media framing of poverty in the Appalachian opioid epidemic
(University of Missouri--Columbia, 2018)
The opioid epidemic has disproportionately affected the rural Appalachian region, and poverty is a root cause of this. However, both poverty and the Appalachian region are historically under-covered and negatively framed in media -- a result, some...
Increasing the persuasiveness of gain vs. loss framing : the effects of gender and fear arousal on processing gain- vs. loss-framed breast cancer screening messages
(University of Missouri--Columbia, 2010)
and elaboration literature. The findings provide practical implications for health communication practitioners into how to strategically use gain vs. loss framing in accordance with their target publics. As for the role of fear arousal, the results suggest...
Communicating medical advances in television health news : the influence of a human interest frame on audiences' cognitive and emotional responses
(University of Missouri--Columbia, 2010)
The dissemination of scientific advances in medicine became popular in television health news over the last few decades. The purpose of this study is to investigate the influence of news frames in television health news reporting of scientific...
How interactive infographics foster audience engagement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Interactive infographics serve as a container that helps store and present information for journalists and newsrooms to the audience. The increasing ...
Fantasy theme divergence during covid-19 a fantasy theme analysis
(University of Missouri--Columbia, 2021)
In an era of selective attention, media fragmentation, political polarization, and social media trolls, the communication landscape has never been more fraught with the potential for carefully crafted messages to take on ...
For us, by us : sociocultural targeting of HIV prevention messages to black MSM
(University of Missouri--Columbia, 2020)
. This pilot, or pre-study, examines the potential inclusion of Health Belief Model based, sociocultural targeting into HIV intervention campaigns. Through in-depth interviews with 11 Black MSM, this research studies how HIV intervention campaigns...
Beer is for boys; wine is for women : how women perceive portrayed ideas of masculinity in alcohol advertising
(University of Missouri--Columbia, 2017)
This research explores how women's perceptions of the portrayed ideas of masculinity in beer advertising may risk isolating potential female consumers. This paper examined how women make sense of their own social identity ...
Contextual effects of geographic, economic, political regions on issue salience and salience of an issue's attributes : hierarchical linear modeling of agenda setting
(University of Missouri--Columbia, 2007)
. Hierarchical Linear Modeling of agenda-setting effects showed that 18.21% of the total variance of salience of Economy's attributes on the public agenda was significantly derived from the regional level. This indicated that a multilevel analysis was appropriate...
Bridging the electronic gap : use of the internet by community newspapers
(University of Missouri--Columbia, 2011)
As increasing technology adds new avenues to the field of journalism, it is important to consider the ways journalism can be enhanced by adopting such technologies. Journalism is a field where the adoption of new technologies ...
Testing narrative integration and persuasion focus in prosocial health communication: an extended model of organ donation
(University of Missouri--Columbia, 2022)
This study explored how narratives can be used to address misperceptions and promote prosocial health behavior. In a 2 (narrative integration: high vs. low) x 2 (persuasion focus: egoistic vs. altruistic) plus one control condition with 2 (message...
A discussion of covid-19 vaccine in relation with traditional chinese medicine belief on weibo
(University of Missouri--Columbia, 2021)
prevention. People think both medicines can work together have waited for the vaccine to come out and take traditional Chinese medicine as a supplement. This could give health communicators enlightenment about COVID-19 prevention discussions on Weibo...
From the margins to the majority: portrayal of hispanic immigrants in the Garden Ciy (Kan.) Telegram, 1980-2000
(University of Missouri--Columbia, 2007)
, Kan., marked a watershed event in the beef industry's shift from union-dominated cities to rural areas in right-to-work states, a phenomenon that continues to gain momentum. This shift involves a heavy reliance on the secondary labor market...
Small newspapers, big changes: awareness of market-driven journalism and consequences for community newspapers
(University of Missouri--Columbia, 2005)
This study examines the attitudes of journalists at small newspapers toward market-driven journalism. The researcher queried 29 journalists at nine small Missouri newspapers. The author employed qualitative method using ...
Green with emotion : the effect of negative emotional appeal intensity on cognitive processing of environmental PSAs
(University of Missouri--Columbia, 2008)
Emotion and cognition are two interrelated concepts in mass media research. This study examines the effect of negative emotional intensity in environmental public service announcements on cognitive processing and behavioral ...
Making the invisible, visible : photojournalism and the documentation of the COVID-19 pandemic
(University of Missouri--Columbia, 2023)
that photographic themes principally included anonymity, health care, death, isolation, and community. To contextualize these themes, photojournalists were interviewed to help explain their process of primarily working with very xii limited access in highly...
Effect of localized national news on audience value perception
(University of Missouri--Columbia, 2019)
The widespread usage of the internet and online media has changed the relationship between reader and online news publication. Previous studies have found that the greater public is unwilling to pay for online media, ...
Visualizing COVID-19 with data: the effects of individual differences on perception of data in news
(University of Missouri--Columbia, 2021)
Mass media and public health organizations' efforts play a significant role in disseminating information and reducing the morbidity and mortality of infectious disease outbreaks. The vast amount of data generated about the pandemic led...
Comparison of media portrayals of poverty in low-income versus affluent metropolitan areas
(University of Missouri--Columbia, 2020)
Poverty has become a salient issue for many Americans. The economic recovery from the Great Recession has been uneven, with large portions of the country continuing to live in poverty. The public has a range of views on ...