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Building a media agenda on health disparities : how issue perceptions and news values work to influence effectiveness
(University of Missouri--Columbia, 2006)
among public relations practitioners, journalists and media content. Placed in a context of racial disparities in health care, the model was tested through in-depth interviews with health care journalists and public relations practitioners...
Increasing the persuasiveness of gain vs. loss framing : the effects of gender and fear arousal on processing gain- vs. loss-framed breast cancer screening messages
(University of Missouri--Columbia, 2010)
and elaboration literature. The findings provide practical implications for health communication practitioners into how to strategically use gain vs. loss framing in accordance with their target publics. As for the role of fear arousal, the results suggest...
Communicating medical advances in television health news : the influence of a human interest frame on audiences' cognitive and emotional responses
(University of Missouri--Columbia, 2010)
The dissemination of scientific advances in medicine became popular in television health news over the last few decades. The purpose of this study is to investigate the influence of news frames in television health news reporting of scientific...
Contextual effects of geographic, economic, political regions on issue salience and salience of an issue's attributes : hierarchical linear modeling of agenda setting
(University of Missouri--Columbia, 2007)
. Hierarchical Linear Modeling of agenda-setting effects showed that 18.21% of the total variance of salience of Economy's attributes on the public agenda was significantly derived from the regional level. This indicated that a multilevel analysis was appropriate...
Bridging the electronic gap : use of the internet by community newspapers
(University of Missouri--Columbia, 2011)
As increasing technology adds new avenues to the field of journalism, it is important to consider the ways journalism can be enhanced by adopting such technologies. Journalism is a field where the adoption of new technologies ...
From the margins to the majority: portrayal of hispanic immigrants in the Garden Ciy (Kan.) Telegram, 1980-2000
(University of Missouri--Columbia, 2007)
, Kan., marked a watershed event in the beef industry's shift from union-dominated cities to rural areas in right-to-work states, a phenomenon that continues to gain momentum. This shift involves a heavy reliance on the secondary labor market...
Small newspapers, big changes: awareness of market-driven journalism and consequences for community newspapers
(University of Missouri--Columbia, 2005)
This study examines the attitudes of journalists at small newspapers toward market-driven journalism. The researcher queried 29 journalists at nine small Missouri newspapers. The author employed qualitative method using ...
Green with emotion : the effect of negative emotional appeal intensity on cognitive processing of environmental PSAs
(University of Missouri--Columbia, 2008)
Emotion and cognition are two interrelated concepts in mass media research. This study examines the effect of negative emotional intensity in environmental public service announcements on cognitive processing and behavioral ...
Identities on the line : youth, internet use, and citizenship in Kyrgyzstan
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This dissertation examines the interaction between identity and Internet use in the everyday lives of urban youth in Kyrgyzstan. Using a "quick ...
Castor oil and orange juice: how John H. Johnson fed news to black America
(University of Missouri--Columbia, 2007)
In the mid-1940s, publisher John H. Johnson did not like the image of African Americans that was projected by mainstream, white-owned media. He felt the image constructed was too limited and stereotypical. He also felt ...
What are Utah farmers' market shoppers willing to do to protect local agriculture?
(University of Missouri--Columbia, 2010)
The purpose of this study is to determine what actions Utah farmers' market shoppers would be willing to take to protect their supply of local food: agriculture. This qualitative study used in-depth interviews of 32 farmers' ...
Media performance and democratic rule in East Africa : agenda setting and agenda building influences on public attitudes
(University of Missouri--Columbia, 2008)
This dissertation examined the media influence and the government influence on public attitudes on issues concerning democratic rule in the East African Community (EAC). I proceeded under the assumption that the influence ...
The socially filtered media agenda : a study of agenda setting among news outlets on Twitter
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examines whether and how Twitter users set the agenda for legacy media outlets by sharing news URLs. It also investigates which news story ...
The tale of "Two Voices" : an oral history of women communicators from Mississippi Freedom Summer 1964 and a new black feminist concept
(University of Missouri--Columbia, 2007)
This study developed a new concept of Black Feminist thought and employs it to examine the intersection of press and communication practices among women involved in Mississippi Freedom Summer 1964. The study draws on oral ...
The boys on the blogs : intermedia agenda setting in the 2008 U.S. presidential campaign
(University of Missouri--Columbia, 2010)
This study analyzes intermedia agenda setting during the 2008 U.S. presidential campaign to determine the agenda-setting role of prominent political bloggers in relation to the mainstream news media and the candidates. An ...
The patriotic impact of World War I on the Texas Posten, a Swedish-language newspaper
(University of Missouri--Columbia, 2010)
The Texas Posten, Austin's weekly Swedish-language newspaper, was in its 18th year when world war erupted in Europe. Like many Americans around the country, Texas Swedes heeded President Wilson's words of neutrality and later his encouragement...
"A good line of advertising:" the historical development of children's advertising as reflected in St. Nicholas Magazine, 1873-1905
(University of Missouri--Columbia, 2007)
Media researchers often assume that children's advertising began in the early days of radio and television broadcasting. In fact, it had begun nearly a half century earlier within the pages of children's magazines. One of ...
Defining the southern in Southern living
(University of Missouri--Columbia, 2009)
The purpose of this study is to determine (1) the editors' definition of the term "Southern" as it is presented in the pages of Southern Living magazine and (2) whether that definition originates with the magazine's readers ...
Antecedents of website credibility : a qualitative analysis
(University of Missouri--Columbia, 2010)
Credibility online and in websites has long been studied in an effort to determine the specific factors contributing to a website's perceived credibility. This study expanded on past research focused on website credibility ...
Penetration of innovation : taming the unexplored interactions between information, knowledge and persuasion in the innovation-decision model
(University of Missouri--Columbia, 2006)
Building upon Everett Roger's theory of Diffusion of Innovations, foraging into knowledge acquisition theories, and leaning heavily onto the new communication perspectives opened by New Media, the present study aims to ...