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How do you like this comment? : persuasive effects of online comments and heuristic cues in crisis communication context
(University of Missouri--Columbia, 2014)
. inconsistent attribution) x 2 (heuristic cue: high vs. low number of "like" clicked) mixed factorial design with consistency as a between-subjects variable and heuristic cue as a within-subjects variable was employed. The findings of this study showed...
Effective spokespersons on Twitter : experimenting with how profile gender & network size impact user perceptions of credibility and social attraction
(University of Missouri--Columbia, 2010)
In addition to pulling in millions of everyday users, Twitter attracts strategic communicators aiming to forge personal bonds with users. Strategic communicators face a dilemma in creating Twitter profiles online, as the ...
Social proximity and user-generated health content : an experimental test of perceived source similarity and construal level theory
(University of Missouri--Columbia, 2013)
The affordances of the internet, particularly as manifest in social network site platforms, allow for interpersonal mediated communication with socially proximal sources. In a 3 (expert source cues vs. low cues vs. low ...