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Partisan media effect in new context: considering influences of multi-party system, cultural and social factors, and national identity on affective polarization in South Korea
(University of Missouri--Columbia, 2022)
The main goal of this study is to examine partisan media and its effects on affective polarization in a new cultural and political context, specifically incorporating the case of South Korea as a comparison to the U.S. ...
Battles for branding : political marketing and U.S. Senate debates
(University of Missouri--Columbia, 2019)
Televised political debates, as two-sided information flows, are dynamic political communication events that inform, persuade, and entertain voters. Political debates provide candidates the opportunity to brand themselves ...
Identity-motivated elaboration : the role of partisan social identities and elaboration in political persuasion and learning
(University of Missouri--Columbia, 2018)
Persuasive political messages play a central role in the attitude formation process. The unification of the social identity theory, the theory of motivated reasoning, and the elaboration likelihood model better explains ...
Messaging universal vote by mail : an exploration of the factors that influence message processing for niche policy topics
(University of Missouri--Columbia, 2020)
According to the federal government, the current model of voting in the United States has changed little since the country's founding even as voting has moved from wooden ballot boxes to electronic voting machines and ...
COVID-19 compliance across societies: testing health messaging models in the U.S. and Kingdom of Saudi Arabia
(University of Missouri--Columbia, 2022)
The purpose of this study is to test the theories of communication about health crises and theories of persuasive health communication that have been applied to COVID-19 in a different cultural context in order to understand ...