Now showing items 1-2 of 2
The boys on the blogs : intermedia agenda setting in the 2008 U.S. presidential campaign
(University of Missouri--Columbia, 2010)
with low levels of journalism experience and reporters based in Washington, D.C., were more likely to say that political blogs helped satisfy their informational needs during the campaign, confirming that need for orientation, consisting of the lower...
Towards an examination and expansion of the agenda setting theory : did the media matter in Kenya's presidential election, 2007?
(University of Missouri--Columbia, 2008)
to attempts to universalize the agenda setting theory. It shows that the theory is a learning process that affects decisions, not just showing media influence on what their audiences think about. It also points out the failure of the media in not going beyond...