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Now showing items 1-20 of 341
The influence of statistical and narrative evidence on consumer search for additional product information
(University of Missouri--Columbia, 2014)
The purpose of this 2 X 2, between-subjects experiment is to use the model of Information Search Process (ISP) to test the effects of two common message features used in electronic word-of-mouth: statistical valence (positive/negative) and narrative...
Effects of levels of statistics and the role of number anxiety on perceived story credibility and personal involvement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The purpose of this research is to examine effects of levels of statistics on perceived story credibility and personal involvement and the role of number anxiety on these results...
Can public relations professionals help span the boundaries between scientists and journalists, and does this function help increase accuracy of news articles about public health?
(University of Missouri--Columbia, 2008)
A function of public relations professionals working for public health agencies is to perform a boundary-spanning role, facilitating communication between public health professionals and the news media. The purpose of this research was to examine...
Examining the relationship between trust and online usage of news media
(University of Missouri--Columbia, 2017)
measures from the Pew Research Center and usage measures from ComScore found a positive, statistically significant relationship between trust and direct traffic, but it found no association between trust and frequent usage. When testing how additional...
A quantitative analysis of image repair strategies in political sex scandals
(University of Missouri--Columbia, 2017)
High-profile sex scandals involving American politicians during the latter half of the 20th Century through to modern day have captured a significant amount of public and media attention. While such scandals have ended many political careers...
The estimation of a corporate crisis communication based on perceived CEO's leadership, perceived severity of threats, and preceived opposing public's size
(University of Missouri--Columbia, 2008)
Based on the contingency theory (Cancel, Mitrook, & Cameron, 1999), this study examined whether the perception of leadership as a powerful inner organizational factor influences the outside latent public's assessment of an organization's crisis...
Revisiting fund-raising encroachment of public relations in light of the theory of donor relations
(University of Missouri--Columbia, 2008)
This qualitative study of public relations and fund-raising practitioners in charitable organizations found fund-raising encroachment of public relations occurring at a rate roughly comparable to levels documented in the first studies...
The role of work preferences in the disparity between females in public relations and females leading public relations
(University of Missouri--Columbia, 2011)
This study examines the choices of Public Relations practitioners in an agency setting to analyze their preferences for work-life balance and the domestic division of labor. The in-depth interviews of 10 practitioners were used to add...
Effects of political media framing on news organizations' credibility
(University of Missouri--Columbia, 2019)
organizations: ABC, CNN, NBC, FOX) x 2 (outlet cue: presence vs. absence) mixed factorial design showed that there is a statistically significant difference in audience responses (such as message credibility) as a function of news organizations. Future research...
Source credibility and the persuasiveness of public saftey messages communicated via social media
(University of Missouri--Columbia, 2012)
Social media communication networks such as Twitter and Facebook are changing the way organizations and communities alert the public of timely public safety information related to natural disasters, man-made events or other crises. This quantitative...
Exporting Hollywood excellence : public relations excellence theory and the MPPDA's European public affairs program of the 1920s
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] To test the theory that the period between the mid-1920s and the 1950s was marked by the "two-way asymmetrical model" of public relations, this thesis searches for the modern...
Cultural framing of diabetes from a public health perspective: a comparative content analysis
(University of Missouri--Columbia, 2007)
This content analysis of 161 newspaper articles identified public health facts and socio-cultural schema within two Los Angeles County newspapers, La Opinión and the Daily News of Los Angeles. It extended Rodgers and Thorson's (2001) crime...
Chinese government's public health crisis response strategies on social media platforms : a comparison between 2016 expired vaccines crisis in Shandong and 2018 Changchun Changsheng fake rabies vaccine crisis
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] A quantitative content analysis was conducted to study the crisis response strategies and stances adopted by the Chinese govrnment and its ...
Building a media agenda on health disparities : how issue perceptions and news values work to influence effectiveness
(University of Missouri--Columbia, 2006)
Building on prior literature conceptualizing the role of public relations in influencing the media agenda, this study proposes a model of agenda building that explores the determinants of the agenda building process and centers around the dynamics...
News media's asymmetric response to the economy and its impact on the public perception
(University of Missouri--Columbia, 2009)
was compared with economic indices. People's economic perceptions were investigated in terms of their associations with reality and news coverage. As indicators for economic reality and public perception, the study used the indices released by the Korea...
Texan City magazine health news : a content analysis
(University of Missouri--Columbia, 2019)
City magazines have a powerful role in convincing readers to take proactive health measures, however they rarely take advantage of their capacity to set their communities' public agendas. This study considered the health content in five city...
Proactive environmental risk communication : multiple publics' evaluation of for-profit corporations' sustainability communication
(University of Missouri--Columbia, 2010)
, this study showed that corporate sustainability communication (CSC) is more effective in receiving multiple publics' (both students and science reporters) positive evaluations than a denial discourse on potential environmental risk issues that have not yet...
Diffusion of viral marketing into the world of public relations
(University of Missouri--Columbia, 2008)
With the ever-changing world of technology, consumers can be reached through more and more media. These opportunities are only possible if the advertising and public relations industries follow their audiences and understand how to reach them...
Journalists' use of newspaper comment sections in the newsgathering process
(University of Missouri--Columbia, 2018)
that allowed anonymous online comments and newspapers that required some form of name verification, such as Facebook, that includes a commenters' first and last name. My research found that there was a statistically significant difference in frequency in which...
Comparison of media portrayals of poverty in low-income versus affluent metropolitan areas
(University of Missouri--Columbia, 2020)
Poverty has become a salient issue for many Americans. The economic recovery from the Great Recession has been uneven, with large portions of the country continuing to live in poverty. The public has a range of views on the subject, shaped...