The purpose of this 2 X 2, between-subjects experiment is to use the model of Information Search Process (ISP) to test the effects of two common message features used in electronic word-of-mouth: statistical valence (positive/negative) and narrative...

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The purpose of this research is to examine effects of levels of statistics on perceived story credibility and personal involvement and the role of number anxiety on these results...

A function of public relations professionals working for public health agencies is to perform a boundary-spanning role, facilitating communication between public health professionals and the news media. The purpose of this research was to examine...

measures from the Pew Research Center and usage measures from ComScore found a positive, statistically significant relationship between trust and direct traffic, but it found no association between trust and frequent usage. When testing how additional...

High-profile sex scandals involving American politicians during the latter half of the 20th Century through to modern day have captured a significant amount of public and media attention. While such scandals have ended many political careers...

Based on the contingency theory (Cancel, Mitrook, & Cameron, 1999), this study examined whether the perception of leadership as a powerful inner organizational factor influences the outside latent public's assessment of an organization's crisis...

This qualitative study of public relations and fund-raising practitioners in charitable organizations found fund-raising encroachment of public relations occurring at a rate roughly comparable to levels documented in the first studies...

organizations: ABC, CNN, NBC, FOX) x 2 (outlet cue: presence vs. absence) mixed factorial design showed that there is a statistically significant difference in audience responses (such as message credibility) as a function of news organizations. Future research...

This study examines the choices of Public Relations practitioners in an agency setting to analyze their preferences for work-life balance and the domestic division of labor. The in-depth interviews of 10 practitioners were used to add...

Social media communication networks such as Twitter and Facebook are changing the way organizations and communities alert the public of timely public safety information related to natural disasters, man-made events or other crises. This quantitative...

This content analysis of 161 newspaper articles identified public health facts and socio-cultural schema within two Los Angeles County newspapers, La Opinión and the Daily News of Los Angeles. It extended Rodgers and Thorson's (2001) crime...

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] A quantitative content analysis was conducted to study the crisis response strategies and stances adopted by the Chinese govrnment and its Party media ...

was compared with economic indices. People's economic perceptions were investigated in terms of their associations with reality and news coverage. As indicators for economic reality and public perception, the study used the indices released by the Korea...

Building on prior literature conceptualizing the role of public relations in influencing the media agenda, this study proposes a model of agenda building that explores the determinants of the agenda building process and centers around the dynamics...

City magazines have a powerful role in convincing readers to take proactive health measures, however they rarely take advantage of their capacity to set their communities' public agendas. This study considered the health content in five city...

that allowed anonymous online comments and newspapers that required some form of name verification, such as Facebook, that includes a commenters' first and last name. My research found that there was a statistically significant difference in frequency in which...

, this study showed that corporate sustainability communication (CSC) is more effective in receiving multiple publics' (both students and science reporters) positive evaluations than a denial discourse on potential environmental risk issues that have not yet...

With the ever-changing world of technology, consumers can be reached through more and more media. These opportunities are only possible if the advertising and public relations industries follow their audiences and understand how to reach them...

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] A case study reviewing a local media, its publication and presentation about a nonprofit organization and the similarly-named physical neighborhood it represents. This research...

in the contingency theory, but also this study presented the public's evaluation process of a crisis at a glance. Theoretically, this study showed the applicability of conflict positioning as a proactive approach to the literatures on pre-crisis communication...