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Presenting the dragon to the eagle : testing the influence of message framing and valence on public perceptions
(University of Missouri--Columbia, 2013)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The study examined the influence of negative and positive stories framed episodically and thematically on cognitive perception, attitude formation and ...
Mediating and moderating factors that affect health journalists' perceptions of conflict issues
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Taking an affective and cognitive approach toward effective conflict management communication, this study attempts to analyze the mediating and ...
A tale of two multinationals : the BP and Greenpeace "Go green" conflict in an era of green crisis
(University of Missouri--Columbia, 2011)
This dissertation offers an in-depth case study of the 11-year BP and Greenpeace conflict. A framing analysis of news content from newspapers in the United Kingdom and United States are employed to identify how the two organizations were framed. In...
Games of information : informational and normative influences of media structures on the likelihood of militarized interstate disputes
(University of Missouri--Columbia, 2010)
This dissertation examines the influence of media freedom on foreign policy, specifically, the decision of leaders to use militarized force in resolving international disputes. It begins by revisiting the libertarian ideals of the Founding Fathers...
Silence : the reasons why people may not communicate
(University of Missouri--Columbia, 2012)
This is a dissertation about how and why information does not flow in an industrial organization, and has impacts on owners, managers or employees when such issues as production errors, retention, or corporate survival are the result of missed...
My blogger told me it was okay : processing and persuasion of youth risk behavior via parasocial interaction and health beliefs /
(University of Missouri--Columbia, 2016)
This study explored how parasocial interaction (PSI) and health beliefs influence motivational processing of blog content among young women using a 2 (Stance: Anti, Pro) X 4 (Risk Behavior: E-Cigarette, Drinking, Product, ...
The role of public relations education in preparing students for managerial roles
(University of Missouri--Columbia, 2007)
While undergraduate programs do include elements of theory and goals of developing students' critical thinking and problem solving abilities, an underlying purpose in higher education is ultimately to prepare students for ...
Health communication in the blogosphere : rethinking source and message strategies for hot cognition publics
(University of Missouri--Columbia, 2017)
Strategic health communication in the 21st Century is dynamic and complex. The digital communication environment has facilitated convicted, polarized opinions, the validity of science is under scrutiny, "expert" recommendations ...
Responding to racism : how specific communication strategies may decrease likelihood of boycotts, protests and uprisings
(University of Missouri--Columbia, 2015)
While there is vast research on crisis communication strategies, there is a gap in work concerning how to evaluate these strategies among the public and specific stakeholders. The goal of this study was to attain a better ...
Targeting effectiveness in digital healthcare advertising
(University of Missouri--Columbia, 2016)
Throughout the past 300 years since the first ad was distributed via printed newspaper, the field of advertising has drastically changed. Specifically, with the introduction of online media, marketers and advertisers have ...
Strategies for tailored messages : interaction of personal value orientation and freedom threat for chronic diseases management and behavior changes
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of the overall study was to explore more effective ways of creating tailored health messages for technology-based interventions in order ...
Breaking down barriers : utilizing audiovisual and gain-message frames to attenuate psychological reactance and increase source credibility towards strategic health messages
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study was guided by the idea that persuasive health messages have a better chance at being successful if they mitigate the negative force toward ...
University reputation management : experimental study of the influence of identity and image on reputation and behavioral intentions
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study viewed parents of prospective college students as a primary target of university reputation management efforts and explored their perception ...
How the relationship between public health information officers and journalists can affect media agenda-building : a coorientational approach
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study is three-fold. The first purpose is to investigate how public health information officers perceive health journalists in ...
Proactive self-disclosure of threats : the effects of voluntary disclosure of corporate issues on perceived organizational transparency, credibility, and perceived severity of issues
(University of Missouri--Columbia, 2012)
Guided by the public relations literature of stealing thunder and organizational transparency, this study examined the effects of corporations' self-disclosure claims of their issues via Facebook on audience perceptions. ...
A qualitative analysis of strengths and liabilities of former journalists in public relations roles
(University of Missouri--Columbia, 2015)
Since the birth of the public relations industry, journalists have filled much of its ranks. Following the introduction of James Grunig's general theory of two-way symmetrical public relations, various corollaries have ...
Identity crisis : the role of organizational culture in defining public affairs and its roles, missions, and value in the United States Marine Corps
(University of Missouri--Columbia, 2015)
This study examined the valuation of soft power, specifically public affairs, and the understanding of public affairs missions within the U.S. Marine Corps from the perspective of public affairs practitioners and Marine ...
Technology and trust : how new communication technology impacts electric utilities during and after natural disasters
(University of Missouri--Columbia, 2015)
This study examined how the medium an electric utility uses to communicate during a disaster effects organizational reputation and how location (rural vs. non-rural area in America) effects organizational reputation based ...
Testing the role of corporate social responsibility and crisis response messaging in corporate reputational recovery
(University of Missouri--Columbia, 2016)
The practice of public relations is complex, fluid, and multifaceted (Cancel et al., 1997): Job skills range from relationship building (Wood, 2015), to media relations and crisis communications. Crises draw intense attention ...
Crisis communication : corporate social responsibility in Organizational Renewal Theory
(University of Missouri--Columbia, 2016)
This study further develops Organizational Renewal Theory through the incorporation of corporate social responsibility as a feature of a post crisis response strategy. Internal publics (e.g., employees of an organization, ...