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Advertising to Boomers, Gen Xers and Gen Ys
(University of Missouri--Columbia, 2007)
This thesis attempts to illuminate the processes and understanding by which art directors at major (national/international) ad agencies attempt to reach target generational demographics, specifically Baby Boomers, Gen Xers ...
Witticism of transition : humor and rhetoric of editorial cartoons on journalism
(University of Missouri--Columbia, 2011)
The first decade of the twenty-first century was a time of transition for the journalism profession, and a time of economic struggle for news media organizations. A selection of editorial cartoons that constructed arguments ...
Framing protest in Missouri : framing protest on Missouri newspaper coverage of Concerned Student 1950 protest
(University of Missouri--Columbia, 2017)
Research over the past 30 years has shown that mainstream news media have been biased against social movements through journalists' use of framing. This trend, called the protest paradigm, delegitimizes, marginalizes, and ...
Symbiotic or destructive? : an analysis of the metaphors about journalism in American films during the 1990s
(University of Missouri--Columbia, 2019)
Whereas several studies have focused on the stereotypical representations that appear in mass media messages created by journalists, the aim of this thesis is the analysis of the representation of journalists in selected ...
Pertinacious image : investigating a dimension of image management in sports public relations
(University of Missouri--Columbia, 2010)
Seeking to explore new areas of image management, this dissertation applied the constant comparative method to in-depth interviews of sports public relations practitioners. The result is the discovery of a new concept not ...
Castor oil and orange juice: how John H. Johnson fed news to black America
(University of Missouri--Columbia, 2007)
In the mid-1940s, publisher John H. Johnson did not like the image of African Americans that was projected by mainstream, white-owned media. He felt the image constructed was too limited and stereotypical. He also felt ...
Lines in the sand : navigating native advertising through magazine professionals' policies
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Informed by the persuasion knowledge model and advertising ethics theory, this research uses a representative case study to qualitatively analyze both ...
Representation of Black women in true crime
(University of Missouri--Columbia, 2022)
True crime is an increasingly popular and relevant genre in media. However, how certain groups, including Black women, are portrayed in this genre is understudied. The purpose of my research was to study the specific ...
Mediated temporal consciousness: memory and concepts of time through engagement with online news archives
(University of Missouri--Columbia, 2018)
Archival news content no longer exists solely in physical collections at a limited number of public institutions and media organization storerooms. Instead, digitized and digital-native content of the past can be found ...
Crying in the wilderness : the outlaw and poet in Ben Hecht's militant Zionism
(University of Missouri--Columbia, 2013)
During the Second World War, the American journalist and screenwriter Ben Hecht had been one of the lone voices to break the silence about the Nazi Holocaust. Then, in 1947, Hecht shocked and outraged people across the ...
A study of non-profit social media engagement
(University of Missouri--Columbia, 2018)
As more nonprofit organizations increase their usage of social media to reach new audiences, audience research is needed to help practitioners formulate strategic communications plans that reach the goals of the organization. ...
The stereotypical, mythical, and peace journalism representation of blackness through news storytelling content in racial democracies : a critical discourse analysis
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This Critical Discourse Analysis (CDA) explores how well-established news storytellers represent people of African descent in contexts where racial ...
Whose man at his best? : a comparative study of masculine ideals in Esquire Middle East and the American Esquire
(University of Missouri--Columbia, 2010)
Men's magazines craft and produce representations of masculinity while also acting as a forum for gender norms to be circulated, negotiated and contested. As magazines follow globalization trends of other media, research ...
The face of what came after : memorialization of September 11 in news images and the Shanksville site
(University of Missouri--Columbia, 2008)
This dissertation examines the memorialization of the September 11 attacks in newspaper photography and in Shanksville, Pennsylvania, the site of the Flight 93 crash. It is based on the premise that the face of memorialization ...
"Sin mujeres no hay revolución" : transversal feminist politics in the digital mediated activism of the Argentine collective Ni una menos
(University of Missouri--Columbia, 2019)
While the advent of the Internet and digital social networks has opened opportunities for global connectivity, participation, and broadcasting to agents outside the media, corporations and the state, inequities structuring ...
Let it breathe : social media musicking practices among Black women coping with mental health struggles during transboundary crisis
(University of Missouri--Columbia, 2023)
Wrought with one crisis after another -- the COVID-19 pandemic, worldwide civil unrest in response to police murders of Black people in the U.S., and a highly volatile election season, the year 2020 arose to the level of ...
The evolution of a beat: a case study of changes in environmental reporting from the 1970's to today as evident in coverage of three disastrous oil spills
(University of Missouri--Columbia, 2006)
The field of environmental journalism has significantly advanced since environmental issues emerged as topics of social and journalistic importance in the 1970's. Environmental reporters have become essential investigators ...
Playing their game : changing American students' attitudes and sterotypes toward Palestinians and Israelis through video game play
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The current study investigated the effects of video game role-play on the change in explicit and implicit evaluations of national groups using a video ...