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A study of public opinion relative to organizations : reviewing representation of local media and nonprofit organizations
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] A case study reviewing a local media, its publication and presentation about a nonprofit organization and the similarly-named physical neighborhood it represents. This research...
The rise and fall of fad diets: how the news media frame and represent the Atkins diet, 1972-2005
(University of Missouri--Columbia, 2006)
The purpose of this research is to study how newspapers, an important outlet from which individuals seek health information, frame fad diets. This study examines coverage of the Atkins diet, one of the most popular fad ...
Online media attribution of pipeline infrastructure failure, sourcing and the public health model: a content analysis of news stories on water and wastewater pipeline failures
(University of Missouri--Columbia, 2011)
The following study is a content analysis on how online media covers pipeline failure in North America. It uses the Public Health Model of Reporting, Sourcing and Attribution Theory to answer questions related to the cause ...
Of ads and apps: the influence of advertising on user attitudes toward tablet newspapers
(University of Missouri--Columbia, 2011)
This study examined the relationship between the inclusion and style of advertising in tablet newspapers and user attitudes, including intention to adopt. The study created a mock newspaper app on an iPad with versions ...
Social media usage news consumption, behaviors, and online civic reasoning among Generation Z
(University of Missouri--Columbia, 2019)
college-aged students (N=187) enrolled at a private university located in the southern part of the United States....
Motivations behind individuals' engagement with urban, community-building nonprofits on Facebook : a uses and gratifications approach
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This research examines how individuals engage with urban, community-building nonprofits on Facebook. Nonprofits rely heavily on social media marketing (SMM) given its cost...
Motive, mode and satisfaction with e-tailing sites: a technology acceptance perspective
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Consumers' satisfaction with the e-tailing sites plays a key role in determining the success of e-commerce, yet little research has been done on the effects of e-motive, e...
Pre-purchase search vs. web surfing: effects of internet motives and ad relevance on psychological processing of online ads
(University of Missouri--Columbia, 2006)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] An experiment (N=40) was conducted on the effects of two Internet motives - prepurchase search vs. Web-surfing on responses to banner ads. Pre-purchase searchers paid more...
Source credibility and the persuasiveness of public saftey messages communicated via social media
(University of Missouri--Columbia, 2012)
Social media communication networks such as Twitter and Facebook are changing the way organizations and communities alert the public of timely public safety information related to natural disasters, man-made events or other ...
Effects of levels of statistics and the role of number anxiety on perceived story credibility and personal involvement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The purpose of this research is to examine effects of levels of statistics on perceived story credibility and personal involvement and the role of number anxiety on these results...
The intersection of political activism and brand advertising
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The following document is a Master's thesis completed in accordance with graduation requirements for the Masters of Arts in Strategic Communication at the University of Missouri...
Interactivity and personalization in product presentation on e-commerce websites
(University of Missouri--Columbia, 2005)
Growing interest in e-commerce necessitates research to determine how to effectively use this medium. Of the features on these websites, product presentation is an important form of advertising. This research focuses on ...
Revisiting fund-raising encroachment of public relations in light of the theory of donor relations
(University of Missouri--Columbia, 2008)
This qualitative study of public relations and fund-raising practitioners in charitable organizations found fund-raising encroachment of public relations occurring at a rate roughly comparable to levels documented in the ...
Antecedents of website credibility : a qualitative analysis
(University of Missouri--Columbia, 2010)
Credibility online and in websites has long been studied in an effort to determine the specific factors contributing to a website's perceived credibility. This study expanded on past research focused on website credibility ...
Pro-environmental behaviors, sustainable advertising, and persuasion theory : a qualitative study on brands as an gent of change
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study was to explore existing research on sustainable advertising and pro-environmental behaviors through a persuasion theory lens. Climate scientists agree...
Sociocultural tailoring in breast cancer websites : a content analysis
(University of Missouri--Columbia, 2008)
The purpose of this study is to examine breast cancer websites to determine the extent to which sociocultural cues, relevant to African Americans, are used to convey information in websites. Sociocultural factors include ...
Cultural values, emotions and information : a comparison of webpages from two culturally different countries
(University of Missouri--Columbia, 2008)
difference on emotional appeals is not significant because of the universality of basic emotions. As predicted, since online advertisement is more cost-efficient than traditional media, American online advertisement is highly localized. The results also...
"The food is so good" : why consumers positively cope with product-harm crisis
(University of Missouri--Columbia, 2018)
Using Chipotle E. coli outbreak as context for product-harm crisis, this study examines the nuanced nature of consumer thinking and why consumers adopt coping behaviors or perceptions toward the crisis. The lack of analysis ...