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    FormatThesis (6)SubjectAdvertising -- Automobiles -- Computer network resources (1)Advertising -- Cigarettes (1)Advertising -- Drugs (1)Advertising -- Smokeless tobacco (1)Advertising -- Tobacco (1)... View MoreDate Issued
    2008 (6)
    Author/ContributorBolls, Paul David, 1966- (2)Craft, Stephanie (1)Hendrickson, Elizabeth Meyers (1)Li, You, 1984- (1)Miles, Stephanie (1)... View MoreSubject: Time Period1912-1949 (1)Subject: PlaceChina (2)United States (1)AdvisorBolls, Paul David, 1966- (2)Craft, Stephanie (1)Rodgers, Shelly (Shelly Lannette), 1965- (1)Winfield, Betty Houchin, 1939- (1)Wise, Kevin Robert (1)Thesis Department
    Journalism (MU) (6)
    Language (ISO)English (6)

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    The military versus the press : Japanese military controls over one U.S. journalist, John B. Powell, in Shanghai during the Sino-Japanese war, 1937-1941 

    Li, You, 1984- (University of Missouri--Columbia, 2008)
    Military controls over journalism and journalists during wartime have long existed in various forms. As multinational relations become more complex during a war, the military controls can extend beyond the journalists of ...

    Cultural values, emotions and information : a comparison of webpages from two culturally different countries 

    Wang, Ye, 1980- (University of Missouri--Columbia, 2008)
    difference on emotional appeals is not significant because of the universality of basic emotions. As predicted, since online advertisement is more cost-efficient than traditional media, American online advertisement is highly localized. The results also...

    The effects of videographics and information delivery style on attention and recognition in direct-to-consumer prescription drug advertising 

    Norris, Rebecca Lucinda (University of Missouri--Columbia, 2008)
    This study explores the effect of videographics and information delivery style on attention and recognition. The two levels of information delivery style included voiceover and direct address, in which actors speak directly ...

    Cognitive processing of news as a function of structure : a comparison between inverted pyramid and chronology 

    Sternadori, Miglena, 1975- (University of Missouri--Columbia, 2008)
    Little has changed in how written news is structured, even as the newspaper industry changes dramatically. One of the most entrenched news routines, the inverted pyramid, continues to persist in both print and online news. ...

    A smokin' good ad : how efficacy and emotional tone interact in anti-smoking messages 

    Miles, Stephanie (University of Missouri--Columbia, 2008)
    This study explores how efficacy-related copy points and emotional tone interact during anti-smoking messages. A psychophysiological experiment was conducted to determine the level of attention, arousal, positive affect, ...

    Refresh : examining the production of celebrity news in an online environment 

    Hendrickson, Elizabeth Meyers (University of Missouri--Columbia, 2008)
    This case study examines the newsgathering processes and production of an entertainment website, Futé, and asks how newsroom routines, organizational structure and culture of a virtual newsroom shape editorial content. ...

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