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How do you like this comment? : persuasive effects of online comments and heuristic cues in crisis communication context
([University of Missouri--Columbia], 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The emergence of online communication reflects a shift in public relations (PR) roles, with more emphasis on interactive features in news such as writing online comments...
Using conflict positioning as a pretreatment in the public's evaluation of crisis management
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] By conducting a controlled experimental design, this study examined the effectiveness of conflict positioning, which was defined by Cameron (2004) as positioning an organization...