As more nonprofit organizations increase their usage of social media to reach new audiences, audience research is needed to help practitioners formulate strategic communications plans that reach the goals of the organization. ...

definition of their professional brand and create content that cultivates a relationship with the type of user they are targeting. Finally, authenticity rules as the number one attribute that research participants say contributes to their success....

Archival news content no longer exists solely in physical collections at a limited number of public institutions and media organization storerooms. Instead, digitized and digital-native content of the past can be found online through multiple venues...

U.S. newspaper companies have been slashing resources, resulting in less original reporting and raising questions about whether private-sector newspapers can adequately serve the public interest. According to social ...