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Now showing items 1-16 of 16
Media usage of journalism students of the University of Missouri--Columbia
(University of Missouri--Columbia, 2007)
? A survey of journalism students at the University of Missouri-Columbia, the oldest and one of the most prestigious journalism schools in the country, was conducted to answer these questions. The link to a Web-based survey was distributed by email...
Using conflict positioning as a pretreatment in the public's evaluation of crisis management
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] By conducting a controlled experimental design, this study examined the effectiveness of conflict positioning, which was defined by Cameron (2004) as positioning an organization...
The effects of videographics and information delivery style on attention and recognition in direct-to-consumer prescription drug advertising
(University of Missouri--Columbia, 2008)
This study explores the effect of videographics and information delivery style on attention and recognition. The two levels of information delivery style included voiceover and direct address, in which actors speak directly ...
The virtual social capital of online communities : media use and motivations as predictors of online and offline engagement via six measures of community strength
(University of Missouri--Columbia, 2009)
This research introduces a new measure of social capital for users of online communities. Whereas "local community" forms of social capital consist of ties created in local community for the benefit of local community, and ...
The military versus the press : Japanese military controls over one U.S. journalist, John B. Powell, in Shanghai during the Sino-Japanese war, 1937-1941
(University of Missouri--Columbia, 2008)
Military controls over journalism and journalists during wartime have long existed in various forms. As multinational relations become more complex during a war, the military controls can extend beyond the journalists of ...
Cultural values, emotions and information : a comparison of webpages from two culturally different countries
(University of Missouri--Columbia, 2008)
difference on emotional appeals is not significant because of the universality of basic emotions. As predicted, since online advertisement is more cost-efficient than traditional media, American online advertisement is highly localized. The results also...
Sound off (or sound on) : melodic repetition, sonic branding and interactive advertisements
(University of Missouri--Columbia, 2009)
This study examined whether or not familiarity, defined as repeated exposure to melodies, affects attitude toward and recognition for information of an advertised brand or interactive advertisement, differently than ...
Cognitive processing of news as a function of structure : a comparison between inverted pyramid and chronology
(University of Missouri--Columbia, 2008)
Little has changed in how written news is structured, even as the newspaper industry changes dramatically. One of the most entrenched news routines, the inverted pyramid, continues to persist in both print and online news. ...
A smokin' good ad : how efficacy and emotional tone interact in anti-smoking messages
(University of Missouri--Columbia, 2008)
This study explores how efficacy-related copy points and emotional tone interact during anti-smoking messages. A psychophysiological experiment was conducted to determine the level of attention, arousal, positive affect, ...
Examining the effects of blame vs. attack anti-tobacco messages using the limited capacity model of motivated mediated message processing
(University of Missouri--Columbia, 2007)
Previous research using cognitive and persuasive measures posits that traditional blame anti-tobacco advertisements which conceptualize smoking problems and consequences as caused by the individual are superior to the new ...
Refresh : examining the production of celebrity news in an online environment
(University of Missouri--Columbia, 2008)
This case study examines the newsgathering processes and production of an entertainment website, Futé, and asks how newsroom routines, organizational structure and culture of a virtual newsroom shape editorial content. ...
The evolution of a beat: a case study of changes in environmental reporting from the 1970's to today as evident in coverage of three disastrous oil spills
(University of Missouri--Columbia, 2006)
The field of environmental journalism has significantly advanced since environmental issues emerged as topics of social and journalistic importance in the 1970's. Environmental reporters have become essential investigators ...
Constructively managing conflict about open government : use of ombuds and other dispute resolution systems in state and federal sunshine laws
(University of Missouri--Columbia, 2009)
People seeking access to public records and meetings under state and federal open government laws have the right to sue in court to enforce them. But several jurisdictions also have alternative systems to handle disputes ...
An ecological systems approach to reduce children's encounters with obscenity on the internet
(University of Missouri--Columbia, 2007)
This dissertation explores how to reduce children's encounters with obscenity on the Internet. Congress has been trying to shield children from encountering online obscenity and some of Congress' attempts failed because ...
Webs of intimacy and influence : unraveling writing culture at Harper's magazine during the Willie Morris years (1967-1971)
(University of Missouri--Columbia, 2009)
Through an exploration of what a collective of writers have written and said about the experience of working together at Harper's Magazine from 1967-1971, this research aims to give shape to the concept of writing culture. ...
Pictures and pixels : digital photographic archives at newspapers, photographic agencies and libraries
(University of Missouri--Columbia, 2006)
A survey (N = 167) and in-depth interviews were conducted to examine organizational influences on the diffusion of an innovation. Daily newspapers, historical libraries and museums and photographic agencies that handle ...