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The sonic boom: effect of logo presentation style in television commercials on memory for the advertised brand
(University of Missouri--Columbia, 2007)
This study examines the effect of a structural feature of commercials called sonic branding on recognition and cued recall. A sonic brand or sonic logo can be defined as a unique auditory identity for a brand, also called an audio logo. The design...
Green with emotion : the effect of negative emotional appeal intensity on cognitive processing of environmental PSAs
(University of Missouri--Columbia, 2008)
Emotion and cognition are two interrelated concepts in mass media research. This study examines the effect of negative emotional intensity in environmental public service announcements on cognitive processing and behavioral ...
Out of sight out of mind : factors in low levels of international news knowledge
(University of Missouri--Columbia, 2009)
. It is imperative for the continued growth of the United States of America to have a strong knowledge base regarding international news. The study begins by examining the impoverished state of Americans international news knowledge. It integrates different...