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Source credibility and influencers: a qualitative study of the YouTube beauty community
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI-COLUMBIA AT REQUEST OF AUTHOR.] With the oversaturation of beauty products in the market, consumers are increasingly having a hard time figuring out what the next best product is for them. To help...
Disseminating research findings about substance use: effects of inoculation messages, message sources, and visual representations
(University of Missouri--Columbia, 2021)
health information more credible and reported less favorable toward substance use behavior when a medical scientist delivered health news. In addition, illustrative risk visualizations, such as bar graphs, were found to be effective in drawing the reader...
Overcoming the negative effects of astroturfing attacks on crisis outcomes with strategic communication strategies
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The primary purpose of this study was to explore and develop an effective strategic communication strategy to guide organizations on how to both proactively and reactively...
The business imperative of newsroom diversity: how identities influence Indonesian women media leaders' perceptions and implementation of newsroom changes and innovation
(University of Missouri--Columbia, 2022)
initiatives in the newsroom ecosystem and how such initiatives impact business and innovation. It finds that newsroom diversity cannot be accomplished solely by increasing the number of women sitting in top management positions. Only a woman leader who has a...