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A study of public opinion relative to organizations : reviewing representation of local media and nonprofit organizations
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] A case study reviewing a local media, its publication and presentation about a nonprofit organization and the similarly-named physical neighborhood it represents. This research...
Effects of levels of statistics and the role of number anxiety on perceived story credibility and personal involvement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The purpose of this research is to examine effects of levels of statistics on perceived story credibility and personal involvement and the role of number anxiety on these results...
Cultural values, emotions and information : a comparison of webpages from two culturally different countries
(University of Missouri--Columbia, 2008)
difference on emotional appeals is not significant because of the universality of basic emotions. As predicted, since online advertisement is more cost-efficient than traditional media, American online advertisement is highly localized. The results also...
Generation Z perceptions of product placement in original Netflix content
(University of Missouri--Columbia, 2018)
By 2019, $11.44 billion is predicted to be spent in the U.S. on product placement, a dramatic increase from the $4.75 billion spent in 2012 (Statista, Product). A 2016 survey revealed that among the general population in the U.S., 77 percent have...
Source credibility and influencers: a qualitative study of the YouTube beauty community
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI-COLUMBIA AT REQUEST OF AUTHOR.] With the oversaturation of beauty products in the market, consumers are increasingly having a hard time figuring out what the next best product is for them. To help...
A survey of network television's coverage of the war in Vietnam
(University of Missouri--Columbia, 1967)
The war in Vietnam has become the overriding fact in the national life of the United States. As such it is probably the most complex and difficult war to present and interpret that the American
Examining the effects of the Hosty v. Carter decision and prior restraint on the collegiate press : a qualitative study
(University of Missouri--Columbia, 2011)
The purpose of this study was to determine what effects, if any, the Hosty v. Carter decision had on the collegiate press in the Seventh Circuit. The researcher aimed to determine if student editors of newspapers at public universities in Wisconsin...
The effects of mortality-salience inducing direct-to-consumer prescription drug commercials on viewer attitude toward high and low status brands
(University of Missouri--Columbia, 2009)
This research sought to understand whether or not direct-to-consumer prescription drug ads (DTC ads) made people think about their own death (referred to as mortality salience) and what effects these thoughts had on people's ...
The tale of "Two Voices" : an oral history of women communicators from Mississippi Freedom Summer 1964 and a new black feminist concept
(University of Missouri--Columbia, 2007)
This study developed a new concept of Black Feminist thought and employs it to examine the intersection of press and communication practices among women involved in Mississippi Freedom Summer 1964. The study draws on oral ...
Electronic media access to the courts : permission denied
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The public, and the press have, a First Amendment right to attend trials but the same is not true for their electronic brethren if they want to use their tools of the trade...
How do you like this comment? : persuasive effects of online comments and heuristic cues in crisis communication context
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The emergence of online communication reflects a shift in public relations (PR) roles, with more emphasis on interactive features in news such as writing online comments...
Managing "Amazonia": a cultural case study of female leadership at the Sarasota Herald-Tribune
(University of Missouri--Columbia, 2004)
This ethnographic study, the first comprehensive examination of a newspaper managed by women at its highest levels, found that female leaders made some differences in newsroom management and culture, and, to a lesser degree, ...
Understanding patterns and motivations of women using Facebook for birth control information
(University of Missouri--Columbia, 2019)
Objective: The purpose of this study is to determine the patterns and motivations for women to use Facebook for information on birth control. Methods: A quantitative study was conducted among women between the ages of 18 ...
The credible brand model : the effects of ideological congruency and customer-based brand equity on media and message credibility
(University of Missouri--Columbia, 2008)
This study proposes and tests the credible brand model (CBM), a model that explicates the processes by which media audiences make credibility judgments about media outlets and their products. The primary postulate of the ...
Constructively managing conflict about open government : use of ombuds and other dispute resolution systems in state and federal sunshine laws
(University of Missouri--Columbia, 2009)
People seeking access to public records and meetings under state and federal open government laws have the right to sue in court to enforce them. But several jurisdictions also have alternative systems to handle disputes ...
Out of sight out of mind : factors in low levels of international news knowledge
(University of Missouri--Columbia, 2009)
This study considers the impact of pre-existing knowledge and attitudes on the cognitive processing of international television news messages. This research is valuable because the world is becoming increasingly interconnected ...
God's words in the language of men : the professionalization of the Southern Baptist Press
(University of Missouri--Columbia, 2019)
Although religion is and has been an integral aspect of society, its journalism has been overlooked. Media scholars have viewed the religious press as less worthy and less professional than its commercial counterparts, ...
A life of process and progress: the influence of writer Donald M. Murray
(University of Missouri--Columbia, 2010)
With his pronouncement to "teach writing as a process, not a product" in 1972, Donald (Don) Murray (1924-2006) enacted an approach to writing shared by like-minded scholars that would become termed the "writing process ...
Whose man at his best? : a comparative study of masculine ideals in Esquire Middle East and the American Esquire
(University of Missouri--Columbia, 2010)
Men's magazines craft and produce representations of masculinity while also acting as a forum for gender norms to be circulated, negotiated and contested. As magazines follow globalization trends of other media, research ...
Tainted gift? : harmful effects of a bad profit company's corporate social responsibility activity on the associated good nonprofit organization's future
(University of Missouri--Columbia, 2006)
Using structural equation modeling, this study tested the effectiveness of two communication factors (the source affiliation type and the level of Corporate Social Responsibility value) on people's source trustworthiness, ...