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If you are feeling confident enough, do not hesitate to reveal who you really are : extension of Baker, Honea, and Russell (2004)
(University of Missouri--Columbia, 2017)
) examined whether the brand name placement influences on the way people perceive the advertising and brand information retention. As an extension of Baker et al.'s study, this study examines the role of narrative features within the advertising, prior...
A qualitative case study into the Toronto Star's electronic newspaper and its impact on newsroom practices and journalists
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The fate of newspapers in North America in light of rapid technological advance has been extensively discussed, analyzed, and researched. This thesis will examine through...
Why do people post online? : an analysis of the online review posting (ORP) scale as an extension to the web motivation inventory (WMI)
(University of Missouri--Columbia, 2013)
Online motives are one of the most important starting points for understanding online consumer behavior (Rodgers & Thorson, 2000). The present research draws from existing research and the larger uses and gratifications ...
Whitewashing Southern Living : the sociocultural significance of the 1966 magazine launch in Birmingham, Alabama
(University of Missouri--Columbia, 2011)
documents and reviewed Southern Living magazine's first four years of content. It found that Southern Living was the result of extensive preparation to target a new audience of affluent urban and suburban southerners. Struggles between company leaders...
State of play : the gatekeeping of micro-documentaries
(University of Missouri--Columbia, 2013)
-publishing and film festivals. Through semi-structured interviews with six microdocumentary theorists and fifteen micro-documentary producers, this study uncovered an extensive (but by no means exhaustive) catalogue of gatekeeping forces affecting microdocumentary...
A study of individual internet dependency as an extension of social support
(University of Missouri--Columbia, 2006)
This current study aims to define and describe the relationship between individuals' Internet dependency and social support as they function in one specific information environment. How the immigrants' acculturation attitude ...
Are universities "selling" online programs through agenda setting?
(University of Missouri--Columbia, 2018)
, attending full-time, and living on campus-the numbers show a different picture: Traditional students compose only 14% of undergraduates (Betts, 2017). Meanwhile, online programs are becoming mainstream for universities, as more are offering them and many...
The model of contingent organization-public relationship : reconciling contingency and relationship management theory
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Organization-public relationship, as a key concept of public relations, has been extensively examined by global scholars. In 1984, Ferguson first pointed out this term by stating...
"Racism lives here" : racial ideologies in local news media coverage of student university protests
(University of Missouri--Columbia, 2018)
During fall of 2015, a group of students at the University of Missouri called Concerned Student 1950 protested racial inequity on campus. Their collective action led to structural shakeups in the university's leadership. News about the protests were...
Testing a model of resource assessment as a basis for developing strategic communication plans
(University of Missouri--Columbia, 2008)
accurate, directional guide for communication strategy development. The testing of the fundamental premises through the series of interviews, focus groups and web survey of the College of Agriculture, Food and Natural Resources, University of Missouri-Columbia...
This is not a moment. This is a movement : how national newspapers reported 2015 protests against racism at the University of Missouri
(University of Missouri--Columbia, 2018)
In 2015, protests against racism at the University of Missouri upended the university. Journalists from news outlets throughout the U.S. descended on the Columbia campus to document the historic protest movement, which toppled two university...
A study of public opinion relative to organizations : reviewing representation of local media and nonprofit organizations
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] A case study reviewing a local media, its publication and presentation about a nonprofit organization and the similarly-named physical neighborhood it represents. This research...
The role of product category involvement when stealing thunder during organizational crises
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Today's media landscape, which is based on instant news dissemination, allows a crisis to quickly be brought upon an individual or an organization. It has never been more...
Framing protest in Missouri : framing protest on Missouri newspaper coverage of Concerned Student 1950 protest
(University of Missouri--Columbia, 2017)
sources, issue-action depiction, and syntax. Using quantitative framing analysis, this research examined six Missouri newspapers' coverage of the Concerned Student 1950 protest that occurred at the University of Missouri to find whether newspapers followed...
Alumni motivations and social media for engagement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As budgets shrink and competition increases, universities strive to engage alumni in support of the institution. The use of social media to engage alumni is a key communication...
A starting point for identifying perpetrator genocidal messaging
(University of Missouri--Columbia, 2012)
to understand its effectiveness. The results of the study will be useful for considering ways to counteract the messages that in these three case studies were associated with such terrible, extensive and deadly attacks by perpetrators on victims....
Trained to censor? : a study of student expression issues in Missouri principal preparation programs
(University of Missouri--Columbia, 2010)
This study analyzed the training school principals receive in student speech and press law. The study has three components. First, the researcher collected school law course syllabi from 13 of Missouri's 17 principal preparation programs. These were...
Examining the effects of the Hosty v. Carter decision and prior restraint on the collegiate press : a qualitative study
(University of Missouri--Columbia, 2011)
The purpose of this study was to determine what effects, if any, the Hosty v. Carter decision had on the collegiate press in the Seventh Circuit. The researcher aimed to determine if student editors of newspapers at public universities in Wisconsin...
The military versus the press : Japanese military controls over one U.S. journalist, John B. Powell, in Shanghai during the Sino-Japanese war, 1937-1941
(University of Missouri--Columbia, 2008)
Military controls over journalism and journalists during wartime have long existed in various forms. As multinational relations become more complex during a war, the military controls can extend beyond the journalists of ...
Crime against the body : an embodied cognition study of how platform affects responses to crime news
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study aimed at exploring how geographical proximity of the news story (local or international news stories) and bodily proximity of the news platforms (reading news on a...