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Now showing items 1-16 of 16
Alumni motivations and social media for engagement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As budgets shrink and competition increases, universities strive to engage alumni in support of the institution. The use of social media to engage alumni is a key communication...
The SSORTR content management tool as a compass for the alumni magazine editor
(University of Missouri--Columbia, 2010)
The purpose of this research is to develop a content management tool that can assist college and university alumni magazine editors in discerning the types of stories that resonate with the various audiences their publications serve. This tool...
Testing a model of resource assessment as a basis for developing strategic communication plans
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This thesis proposes to build a theoretical framework, a Model of Resource Assessment, which can help Public Relations practitioners to perform better ...
Organizational attachment of newspaper reporters: how professional sentiments come into play
(University of Missouri--Columbia, 2006)
-organization differences in terms of value profiles correlate negatively with attachment, with organizational journalism value as the driving factor for outcome improvement. Work relationship with top management serves as a stronger predictor of attachment than work...
Applying T.G. Page's scale for measuring base crisis response : a series of crises at the University of Missouri in fall 2015
(University of Missouri--Columbia, 2021)
This study extends theory in crisis communication by analyzing a series of crises that occurred at the University of Missouri (MU) in fall 2015 as a test case for applying T.G. Page's scale for measuring base crisis response. ...
How media and communication graduates find jobs
(University of Missouri--Columbia, 2019)
With rising college student debt, questions about the return on investment for a degree in media and communication and perceived instability in the industry, students want to know how they will find jobs before loans are ...
Are universities "selling" online programs through agenda setting?
(University of Missouri--Columbia, 2018)
"Higher education in America is at a tipping point-the traditional, common college student is no longer that traditional or common. While much of America maintains a preconceived notion of the "traditional" college student-18 ...
Point of view : examining the magazine industry standard
(University of Missouri--Columbia, 2009)
Point of view permeates every aspect of magazines. As a relatively modern concept, the journalistic device went previously unstudied in scholarly form. The research question, "How and why do U.S. consumer magazine writers ...
Long violent history : the news values of the Blackjewel coal miner protest
(University of Missouri--Columbia, 2020)
How do journalists cover those outside of their own experience? As researchers study newsroom diversity, this has been one of the most pressing issues on editors and publishers as they try to improve trust with marginalized ...
Framing protest in Missouri : framing protest on Missouri newspaper coverage of Concerned Student 1950 protest
(University of Missouri--Columbia, 2017)
Research over the past 30 years has shown that mainstream news media have been biased against social movements through journalists' use of framing. This trend, called the protest paradigm, delegitimizes, marginalizes, and ...
Growing up consumer : representations of adult culture in contemporary American children's magazines
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examines how contemporary American children's magazines represent the culture of adults organized for kids in two commercial magazines -- ...
This is not a moment. This is a movement : how national newspapers reported 2015 protests against racism at the University of Missouri
(University of Missouri--Columbia, 2018)
In 2015, protests against racism at the University of Missouri upended the university. Journalists from news outlets throughout the U.S. descended on the Columbia campus to document the historic protest movement, which ...
A content analysis of word choice in social media news coverage of mass shootings
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examined how news organizations utilized Twitter to report on the 2018 shooting at Marjory Stoneman Douglas High School in Parkland, Florida. ...
A life of process and progress: the influence of writer Donald M. Murray
(University of Missouri--Columbia, 2010)
With his pronouncement to "teach writing as a process, not a product" in 1972, Donald (Don) Murray (1924-2006) enacted an approach to writing shared by like-minded scholars that would become termed the "writing process ...
The user-generated dilemma : can the ways in which media organizations publish audience contributions affect the way the audience feels about the site and their intention to contribute?
(University of Missouri--Columbia, 2009)
More and more media organizations are using the Internet to ask their audiences to submit stories, comments and photographs, but they are seemingly doing it without understanding the implications of their actions. This ...
Crying in the wilderness : the outlaw and poet in Ben Hecht's militant Zionism
(University of Missouri--Columbia, 2013)
During the Second World War, the American journalist and screenwriter Ben Hecht had been one of the lone voices to break the silence about the Nazi Holocaust. Then, in 1947, Hecht shocked and outraged people across the ...