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It's about time : temporality in magazine feature stories
(University of Missouri--Columbia, 2012)
The media play a role in socially constructing time, among other things. This textual analysis examines how the concept of time is used in 12 award-winning magazine feature stories. This study was conducted to better understand how this basic aspect...
Some things never change : myth and structure in Pulitzer Prize feature stories, 1997-2012
(University of Missouri--Columbia, 2012)
Myth and its components have structured ancient narratives and modern journalistic works. This foundational qualitative study was conducted to understand how myth was used in 15 of the most recent winning Pulitzer Prize features by examining...
If you are feeling confident enough, do not hesitate to reveal who you really are : extension of Baker, Honea, and Russell (2004)
(University of Missouri--Columbia, 2017)
Due to the competitive advertising environment, marketers have been employing different executional factors including humor and narrative feature within the advertising. Based on the Network of Model of Memory, Baker, Honea, and Russell (2004...
A study of localism in the digital footprint
(University of Missouri--Columbia, 2016)
. A chi-square analysis found a relationship between the size of a television station's parent company and the proportion of local web stories linked to by Facebook posts, the types of news stories featured in Facebook updates, and the authors of news...
How information graphics promote interactions between the media and audiences
(University of Missouri--Columbia, 2015)
made on the number of comments and the number of unique commenters along with the features of the graphics. The results showed that in general, articles with graphics received greater numbers of comments and higher numbers of unique commenters compared...
The effect of Jumbotron advertising on the experience of attending major league baseball games
(University of Missouri--Columbia, 2014)
, the data indicate that jumbotron advertising, outside of a few features that appear, does not have a dramatic effect on the experience of attending games. For example, it does not increase attendance at Major League Baseball games. However, when certain...
Advertising on Facebook fan pages : the influence of self-referencing appeals and ad types on consumers' attitudes and purchase intentions
(University of Missouri--Columbia, 2012)
advertisers can use this platform effectively. The purpose of this research is to examine the influence of two common message features used by commercial brands in Facebook fan pages - ad type (corporate vs. product ad) and self-referencing text (second person...
How small newspapers are innovating online
(University of Missouri--Columbia, 2015)
This research focuses on what small newspapers are doing to innovate online and how they are able to do it. Interviews with 12 editors at small, community newspapers are conducted to examine the online features of their publications and how...
The real world : frames of authenticity in features articles of leisure travel magazines
(University of Missouri--Columbia, 2010)
Some scholars suggest that contemporary interest in tourism and foreign travel is partially the result of a modern "authenticity crisis." In other words, a disruption of the relationship between individuals and their sense ...
When fiction meets fact : literary journalism in National Magazine Award features
(University of Missouri--Columbia, 2023)
winning and finalist feature stories from 2013 to 2023. This study aims to explore the effectiveness of fictional storytelling techniques in pieces of award-winning journalism. Through this close textual examination, seven tenets of literary journalism...
Model ethnicity and product class involvement: white Americans' attitude toward advertisements featuring Asian-Indian models
(University of Missouri--Columbia, 2007)
on attitudes of consumers. This study examines the impact of using Asian-Indian models in different products class ads on the attitudes of white consumers. The study did not find any difference in the attitude of white consumers toward advertisements featuring...
A textual analysis of media framing of mass shootings : how characteristics surrounding mass shootings are framed in men's and women's magazines
(University of Missouri--Columbia, 2017)
The present research attempted to build upon mass shooting studies by analyzing how feature-length magazine articles focusing on these events frame the characteristics surrounding mass shootings in men's and women's health and lifestyle magazines...
Cause exhaustion : how the loss of potency affects brand attitudes and intentions
(University of Missouri--Columbia, 2011)
The purpose of this study was to investigate if there was a significant relationship between a consumer's perceived frequency with which a cause is featured in cause-related marketing and brand-related attitudes and intentions. In order to do...
Conscious branding
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study is to define conscious branding and examine the visual features used by conscious versus traditional brands on Instagram that may enhance interactivity...
Beliefs about individuals with disability as related to media portrayal of disability in Glee
(University of Missouri--Columbia, 2016)
and beliefs as well as social cognitive theory and the process of media identification. An online survey was conducted to examine respondents' viewing habits of the television program Glee, which featured several characters who had varying disabilities...
Exploring the effect of news message complexity on cognitive complexity and attitude extremity
(University of Missouri--Columbia, 2014)
This thesis explores how the number of perspectives presented in a news story influences cognitive complexity and attitude extremity. I hypothesized that a news message featuring more than two perspectives – a complex story - would lead...
Crisis communication : corporate social responsibility in Organizational Renewal Theory
(University of Missouri--Columbia, 2016)
This study further develops Organizational Renewal Theory through the incorporation of corporate social responsibility as a feature of a post crisis response strategy. Internal publics (e.g., employees of an organization, students of a higher...
To infinity and beyond: An exploration of the impacts of technological and economic changes on journalism
(University of Missouri--Columbia, 2014)
The explosion of digital technologies, coupled with unfavorable economic conditions, has changed newspaper journalism in myriad ways. Converged online publications featuring photos, videos and graphics, which are assembled by fewer and fewer...
The influence of statistical and narrative evidence on consumer search for additional product information
(University of Missouri--Columbia, 2014)
The purpose of this 2 X 2, between-subjects experiment is to use the model of Information Search Process (ISP) to test the effects of two common message features used in electronic word-of-mouth: statistical valence (positive/negative) and narrative...
Viral video advertisements : uses and gratifications research
(University of Missouri--Columbia, 2012)
available through the questions feature on Facebook. Upon examination of the data, it becomes clear that both young men and women in the age demographic targeted by this research seek to spread these videos in order to interact socially online...