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The portrayal and frequency of religion in secular rap music
(University of Missouri--Columbia, 2012)
Secular rap has arguably become one of the most influential and popular genres in music, and its effects on aspects of American culture, like sexuality (Ward, Hansbrough, & Walker, 2005) and violence (Jones, 1997), have ...
Point, set, match : examining the impact of athlete endorser familiarity and endorser/product congruency on consumer attitudes, purchase intentions, and percieved [sic] endorser credibility
(University of Missouri--Columbia, 2012)
The purpose of this research is to examine the impact of professional athlete endorser familiarity and endorser/product congruency on consumer attitudes towards the brand, consumer attitudes towards the ad, consumer purchase ...
Media coverage of the adoption of electronic health records : a content analysis of local and national print newspapers and press releases
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This article uses a content analysis to examine newspaper coverage and press releases coverage of the adoption of electronic health records (EHRs) and ...