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The cable TV news industry at 30 years: time to change the model that changed broadcast news?
(University of Missouri--Columbia, 2011)
As the cable television news industry enters its fourth decade of existence, are cable TV news broadcasters doing everything they can to hold on to viewers, and prevent losing audience market share to the almost ubiquitous ...
Witticism of transition : humor and rhetoric of editorial cartoons on journalism
(University of Missouri--Columbia, 2011)
The first decade of the twenty-first century was a time of transition for the journalism profession, and a time of economic struggle for news media organizations. A selection of editorial cartoons that constructed arguments ...
Controversies in acceptance of genetically modified food by European Union : symptoms of conflicts in diffusion of an innovation
(University of Missouri--Columbia, 2011)
The thesis is an attempt to merge diffusion of innovations with contingency theory, and examine controversy on gene modification in European Union with the combined model. According to the combined theoretical model: the ...
Misogyny on the web: comparing negative reader comments made to men and women who publish political commentary online
(University of Missouri--Columbia, 2011)
This thesis studies whether women authors are disproportionately attacked and negatively affected by online reader comments. I designed a quantitative study that performed a content analysis of 1,600 reader comments posted ...
The role of work preferences in the disparity between females in public relations and females leading public relations
(University of Missouri--Columbia, 2011)
This study examines the choices of Public Relations practitioners in an agency setting to analyze their preferences for work-life balance and the domestic division of labor. The in-depth interviews of 10 practitioners were ...
A tale of two multinationals : the BP and Greenpeace "Go green" conflict in an era of green crisis
(University of Missouri--Columbia, 2011)
This dissertation offers an in-depth case study of the 11-year BP and Greenpeace conflict. A framing analysis of news content from newspapers in the United Kingdom and United States are employed to identify how the two ...
Ideology of the air : communication policy and the public interest in the United States and Great Britain, 1896-1935
(University of Missouri--Columbia, 2011)
Communication policymakers must consider policy options for structure and regulation when confronted with new media technologies. In the 1920s and 1930s, with the advent of radio broadcasting, policymakers in the United ...
Engagement in online health communities : expressed attitudes and self-efficacy of arthritis self-management behaviors
(University of Missouri--Columbia, 2011)
The purpose of this research is to examine the computer-mediated communication within online health communities to understand the role engagement plays in eHealth literacy and the perceived benefits, perceived barriers, ...
Mediating and moderating factors that affect health journalists' perceptions of conflict issues
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Taking an affective and cognitive approach toward effective conflict management communication, this study attempts to analyze the mediating and ...
Multimedia effect and its impact on consumer responses toward online promotion : an empirical study of medical tourism promotion
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores the multimedia effect, as well as seeks to detect its impact on consumers' responses. This thesis particularly investigates the ...
Whitewashing Southern Living : the sociocultural significance of the 1966 magazine launch in Birmingham, Alabama
(University of Missouri--Columbia, 2011)
The purpose of this study was to examine Progressive Farmer Company's 1966 launch of Southern Living magazine in Birmingham, Alabama, in its sociocultural context. The publisher of Progressive Farmer, the largest magazine ...
Taking Root: The Route of the Broadcast Journalism Curriculum at the Missouri School of Journalism
(University of Missouri--Columbia, 2011)
When broadcasting emerged as a new field, it ushered in a period of exploration for industry professionals as well as journalism educators. Such was the backdrop for the Missouri School of Journalism in the 1930s when ...
Breaking down barriers : utilizing audiovisual and gain-message frames to attenuate psychological reactance and increase source credibility towards strategic health messages
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study was guided by the idea that persuasive health messages have a better chance at being successful if they mitigate the negative force toward ...
The evolution of strategic communication at United States Forces Korea (USFK) : an analysis of internal organizational strategies, 2008-2011
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Strategic communication is an expanding field in need of proper organization, standardization, and coordination. Its purpose -- to provide vital ...
Online media at western North Carolina community newspapers
(University of Missouri--Columbia, 2011)
One of the top obstacles for rural community newspapers is how to approach the ever-increasing shift to online news. Many of these papers are without the intrinsic means to deliver engaging and profitable print and online ...
Social presence and source credibility in blog-mediated crisis communication
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study primarily attempted to achieve a better understanding of how a conversational human voice versus a corporate tone of voice affects key ...
Standing on Falkland Road, sitting in America : Mary Ellen Mark's representation of the Indian other
(University of Missouri--Columbia, 2011)
This study examines the documentary photographic book Falkland Road: Prostitutes of Bombay by American photographer Mary Ellen Mark to identify the specific ways Mark both undermines and reinforces the dominant representations ...
Cause exhaustion : how the loss of potency affects brand attitudes and intentions
(University of Missouri--Columbia, 2011)
The purpose of this study was to investigate if there was a significant relationship between a consumer's perceived frequency with which a cause is featured in cause-related marketing and brand-related attitudes and ...
Promoting cause sponsorship on corporate web sites: perceived control of navigation, natural fit, and created fit
(University of Missouri--Columbia, 2011)
The purpose of the present research is to examine the role of perceived control of navigation in online sponsorship-linked marketing. Specifically, the proposed research examines the influence of three independent variables ...
How are Freedom of Information Act (FOIA) contacts and officers created and retained? What impact does their career paths have on open government principles such as FOIA directives, policies and guidelines communicated by the President of the United States and the Attorney General?
(University of Missouri--Columbia, 2011)
The Freedom of Information Act is a federal law that allows US citizens access to records and this act is enforceable in court. There are FOIA professionals that are full-time dedicated employees and others that are part-time ...