Search
Now showing items 1-20 of 106
Pre-purchase search vs. web surfing: effects of internet motives and ad relevance on psychological processing of online ads
(University of Missouri--Columbia, 2006)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] An experiment (N=40) was conducted on the effects of two Internet motives - prepurchase search vs. Web-surfing on responses to banner ads. Pre-purchase ...
Baptist Press and the Baptist Faith and Message: framing women within denominational contexts
(University of Missouri--Columbia, 2006)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Southern Baptists, the largest evangelical group in the United States, has its own media world, including publishing houses, newspapers and even its ...
Pictures and pixels : digital photographic archives at newspapers, photographic agencies and libraries
(University of Missouri--Columbia, 2006)
A survey (N = 167) and in-depth interviews were conducted to examine organizational influences on the diffusion of an innovation. Daily newspapers, historical libraries and museums and photographic agencies that handle ...
Tainted gift? : harmful effects of a bad profit company's corporate social responsibility activity on the associated good nonprofit organization's future
(University of Missouri--Columbia, 2006)
Using structural equation modeling, this study tested the effectiveness of two communication factors (the source affiliation type and the level of Corporate Social Responsibility value) on people's source trustworthiness, ...
William Apess, Elias Boudinot, and Samuel Cornish : Native Americans and African-Americans looking for freedom of expression, representation, and rhetorical sovereignty during the age of Jackson
(University of Missouri--Columbia, 2006)
During the age of Jackson, freedom of expression benefited Native Americans and African-Americans in the United States, as it helped them to battle against misrepresentation and controls of information and to develop a ...
What changes in media risk frames reveal about changing attitudes toward modern life: the case of the Greek Press, 1977-2004
(University of Missouri--Columbia, 2006)
Some social scientists note that Westerners have become disenchanted with their society, which they see as promoting industrial development and a soul less consumerism that are out of control and destroying the natural ...
Penetration of innovation : taming the unexplored interactions between information, knowledge and persuasion in the innovation-decision model
(University of Missouri--Columbia, 2006)
Building upon Everett Roger's theory of Diffusion of Innovations, foraging into knowledge acquisition theories, and leaning heavily onto the new communication perspectives opened by New Media, the present study aims to ...
Building a media agenda on health disparities : how issue perceptions and news values work to influence effectiveness
(University of Missouri--Columbia, 2006)
Building on prior literature conceptualizing the role of public relations in influencing the media agenda, this study proposes a model of agenda building that explores the determinants of the agenda building process and ...
An organizational analysis of internally marketed branding strategies
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study explores whether organizations with renowned external brands market the brand internally in order to reinforce corporate mission, values and ...
Blogging for participants: framing the candidate blog for mobilization
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study examined the effects of message framing on intentions to participate on behalf of a political candidate, as well as the moderating role of ...
A study of the changing television newsrooms with the diffusion of internet technologies
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The Internet has revolutionized the way local television newsrooms operate. From news promotion to newscasts, almost every element of daily work within ...
Contextual effects of geographic, economic, political regions on issue salience and salience of an issue's attributes : hierarchical linear modeling of agenda setting
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study investigated issue salience and salience of Economy's attributes on the public agenda by taking a multilevel approach to the data. The data ...
Conflict positioning in crisis communication : integrating contingency stance with image repair strategies
(University of Missouri--Columbia, 2006)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Crisis communication, as a function of organizational strategic thinking, can be actualized in a process called conflict positioning. Cameron first ...
The sounds of red and blue America: dissecting musical references to "red state" and "blue state" identity in print media during the 2004 presidental campaign
(University of Missouri--Columbia, 2006)
This thesis explores how the print media used references to music to indicate "red state" and "blue state" identity during the 2004 presidential campaign. Through a textual analysis of more than 30 newspaper and magazine ...
Young blood: persuading young people to give blood by applying concepts of self-perception and social norms theories to recruitment ads
(University of Missouri--Columbia, 2006)
Communication professionals must find ways to recruit more donors to give blood more times to continue meeting the demand for a safe and adequate blood supply. Young people could supply blood for years to come if they ...
Matters of highest public interest and concern: New York Times Co. v. Sullivan and the continuing evolution of the commercial speech doctrine
(University of Missouri--Columbia, 2006)
This study examines the 1964 Supreme Court case New York Times Co. v. Sullivan and its influence on the Court's modern commercial speech doctrine. Although Sullivan is mostly remembered for revolutionizing libel law, as a ...
A study of individual internet dependency as an extension of social support
(University of Missouri--Columbia, 2006)
This current study aims to define and describe the relationship between individuals' Internet dependency and social support as they function in one specific information environment. How the immigrants' acculturation attitude ...
The role of TV Globo Internacional for Brazilian immigrants in south Florida and Toronto
(University of Missouri--Columbia, 2006)
The role of Globo Internacional, a transnational channel, for Brazilians is examined in South Florida and Toronto using the lens of cultural studies. Until the last century, immigrants were arguably forced to assimilate ...
The value of banner advertising on the web
(University of Missouri--Columbia, 2006)
This paper explores the effectiveness of banner advertising on the Web and they hold for users, based on their previous experiences. Semi-structured interviews were conducted with several Web users to understand what makes ...
Organizational attachment of newspaper reporters: how professional sentiments come into play
(University of Missouri--Columbia, 2006)
This study explores how newspaper reporters become attached to their organizations, specifically focusing on the dynamics between attachment, professional sentiments and workplace relationships. Attachment is defined as a ...