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Working hard or hardly working : career-related magazine headlines and their relation to anxiety in female readers
(University of Missouri--Columbia, 2015)
Career‐related headlines are making their way on to the covers of prominent women's magazines. Publications such as Cosmopolitan and Glamour are working to devote more cover space to the many sub-categories of the working ...
Insights into media messaging on Tobacco 21 health policy
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] To effectively diffuse Tobacco 21 policy to raise the minimum sale age of tobacco products to 21, health professionals need to gain the acceptance and ...
Social norming through alcohol advertising and binge drinking on college campuses
(University of Missouri--Columbia, 2015)
Binge drinking is a problem on campuses with alcohol related deaths increasing from 1,440 in 1998 to 1,825 in 2005, a 3 percent increase per 100,000 students (Hingson, Zha, and Weitzman, 2009). It is difficult not to wonder ...
Uses and gratifications of wearable technology adoption
(University of Missouri--Columbia, 2015)
This study applies the Uses and Gratifications (U and G) approach and Technology Acceptance Model (TAM) to determine key influencers of wearable technology adoption. Wearable technology (i.e., "wearables") is defined as ...
Mortgage-backed confusion : explaining the 2008 financial crisis through narrative in three books
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Some critics believe that the press inadequately warned the public about the 2008 financial crisis. They give many reasons, like the shrinking newsroom ...
Does sex really matter? : the cognitive and emotional effects of sexual explicitness in video advertisements
(University of Missouri--Columbia, 2015)
The purpose of this study was to examine how variations in explicitness of sexual visual imagery in video ads impact the way young adults cognitively and emotionally process advertising. Experimentation included a ...
Professional networks of U.S. foreign correspondents and the reshaping of journalistic norms and practices
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Foreign correspondence now holds a tenuous position in the journalism industry because in midst of financial struggles, news organizations have been ...
Differences in processing of interactive infographics on different screen sizes and interface types
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study investigated how the use of interactive media, specifically infographics, on touch screen devices of varying size affects the user's cognition. ...
Picture perfect : representing Argentina, Chile and Uruguay in AFAR, National Geographic Traveler and Travel + Leisure, 2011-2015
(University of Missouri--Columbia, 2015)
In a visually driven world, photographs are an imperative part of communication, especially in travel magazines. Over the past decade, only one qualitative study has been completed on images in leisure travel magazines. ...
Differences in processing of interactive infographics on different screen sizes and interface types
(University of Missouri--Columbia, 2015)
This study investigated how the use of interactive media, specifically infographics, on touch screen devices of varying size affects the user's cognition. Such research fills a gap in research on both interactive graphics ...
Strategies for tailored messages : interaction of personal value orientation and freedom threat for chronic diseases management and behavior changes
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of the overall study was to explore more effective ways of creating tailored health messages for technology-based interventions in order ...
Sacred space evaders : religious hegemony in gaming journalism
(University of Missouri--Columbia, 2015)
In the modernist paradigm, the news is assumed to be secular, or rather, devoid of religious content. Recent research implies that in actuality, journalism contains latent religious values (Silk, 1995; Underwood, 2002). ...
The effects of expected and unexpected experiential marketing promotions on brand image and brand loyalty
(University of Missouri--Columbia, 2015)
Brands have been advertising on platforms such as television, magazine and radio for decades. However, with the increase in technology and the lack of consumer attention to traditional media, brands must find new ways to ...
Why and how of narrative advertising : an integrated processing framework
(University of Missouri--Columbia, 2015)
The empirical part of my dissertation involved two studies. Study 1 tested the hypotheses regarding the relative effectiveness of narrative (vs. non-narrative) ads, while Study 2 examined the factors associated with the ...
Countering the detrimental influence of negative electronic word of mouth on brands : effects of brand feedback, stability and controllability of the cause of the problem on brand attitudes and purchase intentions
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] We know that online word of mouth, also called electronic word of mouth (eWOM), such as online product reviews or discussion board posts, about various ...
From Lunatic Woodhull to Polarizing Palin : a historical-diachronic media discourse analysis of women political pioneers
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Recent history suggests the United States is within reach of its first woman president. This study examines the media experiences of women political ...
Deciding what is news now : the internet's impact on local television news editorial decision process
(University of Missouri--Columbia, 2015)
This study examines the impact of the Internet on the decision making process of story selection for television newscasts. Those newscasts have a predetermined length of time to them therefore limiting the number of stories ...
Unapologetically Elle : how personal experience in Elle contributes to the magazine's third-wave feminist identity
(University of Missouri--Columbia, 2015)
Women's magazines have traditionally used a combination of audience, advertising, and editorial to create an individual identity that distinguishes their publications from other women's magazines. That identity, or brand, ...
Corporate social responsibility : cultivating brand reputation through social media
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The role corporations play in their stakeholders' lives is an issue of extreme importance, and one with increasingly serious implications. From crisis ...
Cue the disgust: the effect of smoking cues and disgusting images in anti-tobacco advertisements on smokers' and nicotine-withdrawn smokers' psychophysiological responses, smoking urges, and intent to quit smoking
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examined how non-withdrawn tobacco smokers and nicotine-withdrawn tobacco smokers cognitively and emotionally process anti-tobacco ...