Shared more. Cited more. Safe forever.
    • advanced search
    • submit works
    • about
    • help
    • contact us
    • login
    Search 
    •   MOspace Home
    • Search
    •   MOspace Home
    • Search
    JavaScript is disabled for your browser. Some features of this site may not work without it.
    advanced searchsubmit worksabouthelpcontact us

    Discover

    Format
    Thesis (31)
    SubjectInternet advertising (4)Electronic commerce (3)Consumers' preferences (2)Advertising -- Automobiles -- Computer network resources (1)Advertising -- Brand name products (1)... View MoreDate Issued2010 - 2016 (21)2005 - 2009 (10)Author/ContributorRodgers, Shelly (Shelly Lannette), 1965- (31)Wang, Ye, 1980- (2)Belcher, Kimberlee Neil (1)Bhandari, Manu (1)Bringer, Jayne (1)... View MoreSubject: PlaceCalifornia -- Los Angeles County (1)China (1)North America (1)United States (1)Virginia -- Roanoke (1)Advisor
    Rodgers, Shelly (Shelly Lannette), 1965- (31)
    Thesis Department
    Journalism (MU) (31)
    Language (ISO)English (31)

    Browse

    All of MOspaceCommunities & CollectionsDate IssuedAuthor/ContributorTitleSubjectIdentifierThesis DepartmentThesis AdvisorThesis Semester

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular AuthorsStatistics by Referrer

    Search

    [+] Search or Limit by Field[-] Search or Limit by Field

    Keyword search by field

    Search or limit your keyword search by selected fields.

    Now showing items 1-20 of 31

    • Sort Options:
    • Relevance
    • Title (ascending order: A-Z)
    • Title (descending order: Z-A)
    • Date Issued (oldest first)
    • Date Issued (recent first)
    • Results Per Page:
    • 5
    • 10
    • 20
    • 40
    • 60
    • 80
    • 100

    Antecedents of website credibility : a qualitative analysis 

    Franz, Kristen, 1979- (University of Missouri--Columbia, 2010)
    Credibility online and in websites has long been studied in an effort to determine the specific factors contributing to a website's perceived credibility. This study expanded on past research focused on website credibility ...

    Cultural values, emotions and information : a comparison of webpages from two culturally different countries 

    Wang, Ye, 1980- (University of Missouri--Columbia, 2008)
    The present study empirically tested Triandis and Gelfand's (1998) four dimensional cultural theory, and evaluate the usage of standardization advertising strategies. The method used was content analysis. Product-based ...

    Of ads and apps: the influence of advertising on user attitudes toward tablet newspapers 

    Howe, Patrick (University of Missouri--Columbia, 2011)
    This study examined the relationship between the inclusion and style of advertising in tablet newspapers and user attitudes, including intention to adopt. The study created a mock newspaper app on an iPad with versions ...

    A study of public opinion relative to organizations : reviewing representation of local media and nonprofit organizations 

    Shields, Kirsten Welton, 1978- (University of Missouri--Columbia, 2010)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] A case study reviewing a local media, its publication and presentation about a nonprofit organization and the similarly-named physical neighborhood ...

    The influence of traditional word-of-mouth, electronic word-of-mouth, and tie strength on purchase decisions 

    Jackson, Tiffany (University of Missouri--Columbia, 2011)
    Word-of-mouth (WOM) is widely considered the most influential source of information for consumer purchase decisions, and the explosion of social media has stirred interest in the communication. This study used the strength ...

    Engagement in online health communities : expressed attitudes and self-efficacy of arthritis self-management behaviors 

    Willis, Erin (University of Missouri--Columbia, 2011)
    The purpose of this research is to examine the computer-mediated communication within online health communities to understand the role engagement plays in eHealth literacy and the perceived benefits, perceived barriers, ...

    Cultural framing of diabetes from a public health perspective: a comparative content analysis 

    Fieleke, Natalie (University of Missouri--Columbia, 2007)
    This content analysis of 161 newspaper articles identified public health facts and socio-cultural schema within two Los Angeles County newspapers, La Opinión and the Daily News of Los Angeles. It extended Rodgers and ...

    Motivations and impression management : predictors of social networking site use and user behavior 

    Krisanic, Kara (University of Missouri--Columbia, 2008)
    This paper applied the uses and gratifications theory to the social networking site, Facebook, in an effort to examine the predictive power of consumers' motivations with regards to site use and behaviors towards advertisements ...

    Motive, mode and satisfaction with e-tailing sites: a technology acceptance perspective 

    Chang, Jun, 1972- (University of Missouri--Columbia, 2007)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Consumers' satisfaction with the e-tailing sites plays a key role in determining the success of e-commerce, yet little research has been done on the ...

    A typology of online sponsorships 

    Renick, Katherine (University of Missouri--Columbia, 2008)
    This research provides a broad look at sponsorships across the Internet. The research sought to examine the characteristics of sponsorships across and within different website types, with a focus on health websites and ...

    Sociocultural tailoring in breast cancer websites : a content analysis 

    Herrman-Rose, Brandi (University of Missouri--Columbia, 2008)
    The purpose of this study is to examine breast cancer websites to determine the extent to which sociocultural cues, relevant to African Americans, are used to convey information in websites. Sociocultural factors include ...

    Revisiting fund-raising encroachment of public relations in light of the theory of donor relations 

    Swanger, William (University of Missouri--Columbia, 2008)
    This qualitative study of public relations and fund-raising practitioners in charitable organizations found fund-raising encroachment of public relations occurring at a rate roughly comparable to levels documented in the ...

    The power of online product reviews : how platform and product involvement effect the credibility of eproduct reviews 

    Smith, Alexandra (University of Missouri--Columbia, 2011)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Product reviews are an integral component to a business, be it small or large, reputation. The increasing rise of the Internet has only recently ...

    Promoting cause sponsorship on corporate web sites: perceived control of navigation, natural fit, and created fit 

    Wang, Ye, 1980- (University of Missouri--Columbia, 2011)
    The purpose of the present research is to examine the role of perceived control of navigation in online sponsorship-linked marketing. Specifically, the proposed research examines the influence of three independent variables ...

    Source credibility and the persuasiveness of public saftey messages communicated via social media 

    Pepper, Nathan (University of Missouri--Columbia, 2012)
    Social media communication networks such as Twitter and Facebook are changing the way organizations and communities alert the public of timely public safety information related to natural disasters, man-made events or other ...

    Online media attribution of pipeline infrastructure failure, sourcing and the public health model: a content analysis of news stories on water and wastewater pipeline failures 

    Bringer, Jayne (University of Missouri--Columbia, 2011)
    The following study is a content analysis on how online media covers pipeline failure in North America. It uses the Public Health Model of Reporting, Sourcing and Attribution Theory to answer questions related to the cause ...

    An examination of ad clutter and task orientation on avoidance of social media advertising : a psychological reactance perspective 

    Ouyang, Sifan (University of Missouri--Columbia, 2015)
    While the integration of advertising into users' content feeds (i.e. "Promoted Tweets" or "Sponsored Posts") has proven successful in driving revenue for advertisers, such efforts have started to gather complaints from ...

    Parasocial interaction on social media : how source identification affects brand trust 

    Murray, Caroline (University of Missouri--Columbia, 2015)
    The purpose of this study was to examine the influence of source identification on parasocial interaction and brand trust on social media by comparing perceptions of marketer-generated social media content from brand ...

    Social norming through alcohol advertising and binge drinking on college campuses 

    Soldner, Taylor (University of Missouri--Columbia, 2015)
    Binge drinking is a problem on campuses with alcohol related deaths increasing from 1,440 in 1998 to 1,825 in 2005, a 3 percent increase per 100,000 students (Hingson, Zha, and Weitzman, 2009). It is difficult not to wonder ...

    Uses and gratifications of wearable technology adoption 

    Travers, Jennifer (University of Missouri--Columbia, 2015)
    This study applies the Uses and Gratifications (U and G) approach and Technology Acceptance Model (TAM) to determine key influencers of wearable technology adoption. Wearable technology (i.e., "wearables") is defined as ...
    • 1
    • 2

    Send Feedback
    hosted by University of Missouri Library Systems
     

     


    Send Feedback
    hosted by University of Missouri Library Systems