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    Thesis (169)
    SubjectAdvertising -- Brand name products (7)Consumers -- Attitudes (5)Internet advertising (5)Journalism -- Objectivity (5)Journalism, Commercial (5)... View MoreDate Issued2009 (49)2008 (48)2007 (35)2006 (23)2005 (13)Author/ContributorBolls, Paul David, 1966- (16)Cameron, Glen T. (15)Wanta, Wayne (14)Rodgers, Shelly (Shelly Lannette), 1965- (10)Wilkins, Lee (10)... View MoreSubject: Time Period1900-1999 (2)2001-2009 (2)2004 (2)1912-1949 (1)1980-2008 (1)... View MoreSubject: PlaceUnited States (25)China (4)Ontario -- Toronto (2)Southern States (2)Afghanistan (1)... View MoreAdvisorBolls, Paul David, 1966- (16)Cameron, Glen T. (15)Wanta, Wayne (14)Rodgers, Shelly (Shelly Lannette), 1965- (10)Wilkins, Lee (10)... View MoreThesis Department
    Journalism (MU) (169)
    Language (ISO)English (169)

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    Anger, efficacy, and identity in activism : public perceptions of threat appraisal, attitudes, and behavioral intention 

    Kim, Jeesun, 1978- (University of Missouri--Columbia, 2009)
    This study was an exploratory attempt to apply an identity-based approach using concepts of avowed and ascribed identities to different types of activist organizations when managing a potential crisis based on the threat ...

    In Sullivan's shadow : the use and abuse of libel law during the Civil Rights Movement 

    Edmondson, Aimee (University of Missouri--Columbia, 2008)
    This is a study of libel cases filed by southern public officials during the Civil Rights Movement relating to African Americans' increasing fight for equality in the United States. Emphasis is on little-known lawsuits ...

    Identities on the line : youth, internet use, and citizenship in Kyrgyzstan 

    Ibold, Hans (University of Missouri--Columbia, 2008)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This dissertation examines the interaction between identity and Internet use in the everyday lives of urban youth in Kyrgyzstan. Using a "quick ...

    Words and rumors of words : comparative war rhetorics 

    Payne, Sarah Katherine, 1985- (University of Missouri--Columbia, 2009)
    This thesis surveys how democratic governments convince their people to go to war and to continue fighting unpopular wars by exploring the relationship between contemporary and classical war rhetoric. Focusing on the ...

    The user-generated dilemma : can the ways in which media organizations publish audience contributions affect the way the audience feels about the site and their intention to contribute? 

    Meyer, Hans K. (University of Missouri--Columbia, 2009)
    More and more media organizations are using the Internet to ask their audiences to submit stories, comments and photographs, but they are seemingly doing it without understanding the implications of their actions. This ...

    The virtual social capital of online communities : media use and motivations as predictors of online and offline engagement via six measures of community strength 

    Littau, Jeremy, 1975- (University of Missouri--Columbia, 2009)
    This research introduces a new measure of social capital for users of online communities. Whereas "local community" forms of social capital consist of ties created in local community for the benefit of local community, and ...

    Bioethicists in the news : the evolving role of bioethicists as expert sources in science and medical stories 

    Kruvand, Marjorie (University of Missouri--Columbia, 2008)
    Journalists have increasingly used bioethicists as expert sources in stories on science, medicine, and technology with strong ethical ramifications. Yet little is known about how and why journalists select bioethicists as ...

    Understanding the change to integration : an organizational analysis of a small newspaper 

    Groves, Jonathan (University of Missouri--Columbia, 2009)
    This multimethod study examined change efforts to integration at a mid-sized family-owned newspaper as a new content-management system was implemented. Using the open systems model, the organization was analyzed through ...

    Explicating journalism-as-a-conversation : two experimental tests of online news 

    Marchionni, Doreen Marie (University of Missouri--Columbia, 2009)
    The concept of journalism as a conversation has been richly explored in descriptive studies for decades. Largely missing from the literature, though, are clear operationalizations that allow theory building for purposes ...

    The emotional and cognitive processing of negative news photographs 

    Martin-Kratzer, Renee, 1972- (University of Missouri--Columbia, 2005)
    The purpose of this study was to determine if the structural features and emotional content of negative news images affected viewers' responses. A pair of within-subjects experiments manipulated the color and size of the ...

    Small newspapers, big changes: awareness of market-driven journalism and consequences for community newspapers 

    Gross, Richard Robert, 1948- (University of Missouri--Columbia, 2005)
    This study examines the attitudes of journalists at small newspapers toward market-driven journalism. The researcher queried 29 journalists at nine small Missouri newspapers. The author employed qualitative method using ...

    Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications context 

    Micu, Anca Cristina (University of Missouri--Columbia, 2005)
    This dissertation examined the relationship among four exposure conditions in marketing communications (pure advertising, advertising priming, publicity priming, and pure publicity) that include either advertising or ...

    A study of individual internet dependency as an extension of social support 

    Yoon, Ho-Jin (University of Missouri--Columbia, 2006)
    This current study aims to define and describe the relationship between individuals' Internet dependency and social support as they function in one specific information environment. How the immigrants' acculturation attitude ...

    What changes in media risk frames reveal about changing attitudes toward modern life: the case of the Greek Press, 1977-2004 

    McCormac, Daniel (University of Missouri--Columbia, 2006)
    Some social scientists note that Westerners have become disenchanted with their society, which they see as promoting industrial development and a soul less consumerism that are out of control and destroying the natural ...

    Lifestyle, economy, and coverage : a companion between four daily newspapers before, during and after the economic collapse 

    Raymond, Rose, 1982- (University of Missouri--Columbia, 2009)
    In September of 2008, the U.S. financial system teetered on the brink of collapse. The aftermath brought steady waves of layoffs and bankruptcies. As the impact of the economic collapse crept into every area of life, did ...

    Framing the Israeli-Palestinian conflict : a study of frames used by three American newspapers 

    Stawicki, Melanie, 1973- (University of Missouri--Columbia, 2009)
    This paper explored look how three U.S. newspapers' covered the Israeli-Palestinian conflict, following two peak incidents - Israeli leader Ariel Sharon's 2000 visit to Jerusalem's Temple Mount and 2002's Passover Massacre ...

    Out of sight out of mind : factors in low levels of international news knowledge 

    Bellis, Charlotte, 1986- (University of Missouri--Columbia, 2009)
    This study considers the impact of pre-existing knowledge and attitudes on the cognitive processing of international television news messages. This research is valuable because the world is becoming increasingly interconnected ...

    A study of snark in news media 

    Hendel, John, 1986- (University of Missouri--Columbia, 2009)
    This study sought to examine the journalistic tone of snark. How does a snarky news tone affect audience reception among readers of both hard news and soft news stories? Specifically, the study sought to find how snark ...

    Sound off (or sound on) : melodic repetition, sonic branding and interactive advertisements 

    Henderlong, Elizabeth Emrick, 1986- (University of Missouri--Columbia, 2009)
    This study examined whether or not familiarity, defined as repeated exposure to melodies, affects attitude toward and recognition for information of an advertised brand or interactive advertisement, differently than ...

    The strength of weak ties in online social networks 

    Coulson, Jonthon, 1983- (University of Missouri--Columbia, 2009)
    The use of online social networks such as Facebook.com are hypothesized to be affecting Robert Putnam's (1995) theory of social capital. The research method is modeled after Dhavan Shah's (2005) Information Communication ...
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