Through the lens of transnational feminist theory, this study examines the UN Women HeForShe campaign as a global solidarity movement for gender equality. Using a transnational feminist framework and critical discourses ...

Did investor publications--which brag that they give their readers the timely, accurate information they need to make the right decisions--accurately portray the beginning of the Great Recession of 2007-2009? To answer ...

This study examines how clients at large companies view advertising ethics. In-depth interviews were conducted with 16 high-ranking advertising clients in the New York area and six other cities. The focus was on the ethics ...

This thesis analyzed opinion leaders' use of Weibo to investigate their online behaviors, and to see if gender and fields of expertise will affect opinion leaders' use of Weibo. The study will help people to better understand ...

The purpose of this study was to examine the influence of source identification on parasocial interaction and brand trust on social media by comparing perceptions of marketer-generated social media content from brand ...

This study examined how the medium an electric utility uses to communicate during a disaster effects organizational reputation and how location (rural vs. non-rural area in America) effects organizational reputation based ...

This research focuses on what small newspapers are doing to innovate online and how they are able to do it. Interviews with 12 editors at small, community newspapers are conducted to examine the online features of their ...

This study seeks to explore the effects of reporter comments on perceptions of credibility when readers encounter traditional news in an online format. Using a between-groups design, the study enlisted volunteers from a ...

The present research attempted to build upon studies of sex content in popular magazines by analyzing how sex articles portray thematic aspects of sex, sexuality, and sexual health in women's and men's lifestyle and health ...

The affordances of the internet, particularly as manifest in social network site platforms, allow for interpersonal mediated communication with socially proximal sources. In a 3 (expert source cues vs. low cues vs. low ...

The purpose of this study was to examine Progressive Farmer Company's 1966 launch of Southern Living magazine in Birmingham, Alabama, in its sociocultural context. The publisher of Progressive Farmer, the largest magazine ...

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The study examined the influence of negative and positive stories framed episodically and thematically on cognitive perception, attitude formation and ...

This quantitative content analysis draws from framing theory to examine newspaper coverage of fisheries in collapse. Two groups of newspaper articles formed the population for this census: coverage of the Georges Bank cod ...

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores how presentation format and information density affect resource allocation and memory. A psychological experiment was conducted ...

171 participants, recruited from a large Midwestern university, viewed a mock Facebook post from a local television news station. The four conditions each featured the same news story, but some treatments had a statement ...

Guided by the public relations literature of stealing thunder and organizational transparency, this study examined the effects of corporations' self-disclosure claims of their issues via Facebook on audience perceptions. ...

The purpose of this May 2011 case study was to look at NPR Music: to find out what it was, how it worked and what it valued. At that time, it was succeeding as an innovation within a traditional news organization, as a ...

This research studies the media consumption of audiences who are living in a foreign country, specifically American expatriates in South Korea. The individuals in this population retain some aspects of how they obtained ...

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Writers learn early to write for their audiences. Recent research shows health journalists do write for their audiences. However, how does coverage for ...