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Disease as drama: dramatistic constructs and models of redemption in covering illness in Glamour magazine
(University of Missouri--Columbia, 2005)
This study sought to explore how personal medical crises are narrated in Glamour, a popular women's magazine. The study employed Kenneth Burke's dramatism, specifically his pentad and the concepts of guilt and redemption ...
Media coverage of the new economy
(University of Missouri--Columbia, 2005)
The late 1990's represented a time of unprecedented economic growth. However, the economic bubble ultimately burst and the nation entered into a recession. Following the crash, there was speculation that the media were ...
The effects of online content structure on attention & memory: exploring optimal structure for news on corporate web sites
(University of Missouri--Columbia, 2005)
This study examined the effects of online content structure on attention and memory as indicators to overall communication effectiveness. For the purposes of this study, content structure was defined as either Bite-Snack-Meal ...
Pictures and pixels : digital photographic archives at newspapers, photographic agencies and libraries
(University of Missouri--Columbia, 2006)
A survey (N = 167) and in-depth interviews were conducted to examine organizational influences on the diffusion of an innovation. Daily newspapers, historical libraries and museums and photographic agencies that handle ...
Tainted gift? : harmful effects of a bad profit company's corporate social responsibility activity on the associated good nonprofit organization's future
(University of Missouri--Columbia, 2006)
Using structural equation modeling, this study tested the effectiveness of two communication factors (the source affiliation type and the level of Corporate Social Responsibility value) on people's source trustworthiness, ...
What changes in media risk frames reveal about changing attitudes toward modern life: the case of the Greek Press, 1977-2004
(University of Missouri--Columbia, 2006)
Some social scientists note that Westerners have become disenchanted with their society, which they see as promoting industrial development and a soul less consumerism that are out of control and destroying the natural ...
A study of individual internet dependency as an extension of social support
(University of Missouri--Columbia, 2006)
This current study aims to define and describe the relationship between individuals' Internet dependency and social support as they function in one specific information environment. How the immigrants' acculturation attitude ...
Now to war: a textual analysis of embedded print reporters in the second Iraq war
(University of Missouri--Columbia, 2006)
This study investigated how the embedding program used by the American military during the second Persian Gulf War affected the coverage of six print reporters who participated in it. This qualitative study analyzed eight ...
Organizational attachment of newspaper reporters: how professional sentiments come into play
(University of Missouri--Columbia, 2006)
This study explores how newspaper reporters become attached to their organizations, specifically focusing on the dynamics between attachment, professional sentiments and workplace relationships. Attachment is defined as a ...
The sounds of red and blue America: dissecting musical references to "red state" and "blue state" identity in print media during the 2004 presidental campaign
(University of Missouri--Columbia, 2006)
This thesis explores how the print media used references to music to indicate "red state" and "blue state" identity during the 2004 presidential campaign. Through a textual analysis of more than 30 newspaper and magazine ...
The impact of gender on the use of metaphors in media reports covering the 2003 Gulf War in Iraq
(University of Missouri--Columbia, 2006)
This study investigates whether gender of the reporter or the source has an impact on the metaphors that are used in media reports on the 2003 war in Iraq. War metaphors previously exposed by other research are explored ...
Young blood: persuading young people to give blood by applying concepts of self-perception and social norms theories to recruitment ads
(University of Missouri--Columbia, 2006)
Communication professionals must find ways to recruit more donors to give blood more times to continue meeting the demand for a safe and adequate blood supply. Young people could supply blood for years to come if they ...
A content analytic comparison of news frames in English- and Spanish-language newspapers
(University of Missouri--Columbia, 2006)
As the Hispanic population in the United States tops 40 million people, it is important to look at ways in which American and Latino cultures compare and interact. More than any other U.S. immigrant group, Hispanics rely ...
The role of TV Globo Internacional for Brazilian immigrants in south Florida and Toronto
(University of Missouri--Columbia, 2006)
The role of Globo Internacional, a transnational channel, for Brazilians is examined in South Florida and Toronto using the lens of cultural studies. Until the last century, immigrants were arguably forced to assimilate ...
Examining the effects of blame vs. attack anti-tobacco messages using the limited capacity model of motivated mediated message processing
(University of Missouri--Columbia, 2007)
Previous research using cognitive and persuasive measures posits that traditional blame anti-tobacco advertisements which conceptualize smoking problems and consequences as caused by the individual are superior to the new ...
Advertising to Boomers, Gen Xers and Gen Ys
(University of Missouri--Columbia, 2007)
This thesis attempts to illuminate the processes and understanding by which art directors at major (national/international) ad agencies attempt to reach target generational demographics, specifically Baby Boomers, Gen Xers ...
The tale of "Two Voices" : an oral history of women communicators from Mississippi Freedom Summer 1964 and a new black feminist concept
(University of Missouri--Columbia, 2007)
This study developed a new concept of Black Feminist thought and employs it to examine the intersection of press and communication practices among women involved in Mississippi Freedom Summer 1964. The study draws on oral ...
From the margins to the majority: portrayal of hispanic immigrants in the Garden Ciy (Kan.) Telegram, 1980-2000
(University of Missouri--Columbia, 2007)
At the heart of this study is the role a newspaper plays in the social construction of reality through its portrayal of Hispanic immigrants, assimilation and acculturation. IBP's construction of the world's largest meatpacking ...
Contextual effects of geographic, economic, political regions on issue salience and salience of an issue's attributes : hierarchical linear modeling of agenda setting
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study investigated issue salience and salience of Economy's attributes on the public agenda by taking a multilevel approach to the data. The data ...
The role of public relations education in preparing students for managerial roles
(University of Missouri--Columbia, 2007)
While undergraduate programs do include elements of theory and goals of developing students' critical thinking and problem solving abilities, an underlying purpose in higher education is ultimately to prepare students for ...