[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study was guided by the idea that persuasive health messages have a better chance at being successful if they mitigate the negative force toward ...

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Strategic communication is an expanding field in need of proper organization, standardization, and coordination. Its purpose -- to provide vital ...

One of the top obstacles for rural community newspapers is how to approach the ever-increasing shift to online news. Many of these papers are without the intrinsic means to deliver engaging and profitable print and online ...

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Broadcasting rights are a multi-million dollar investment made by a television network to secure exclusive rights to a sports or entertainment event. ...

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Scholars have found that news organizations tend to frame American poverty as an urban problem, largely ignoring the plight of the rural poor. To gauge ...

The media play a role in socially constructing time, among other things. This textual analysis examines how the concept of time is used in 12 award-winning magazine feature stories. This study was conducted to better ...

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The overall goal of this study was the exploration of the development and use of public relations techniques by Alaska Native corporations, which are ...

Efforts to understand the relationship between technological change and organizational change in the journalism industry have taken on a new meaning over the past decade. The survival of professional news organizations may ...

New communication technologies have allowed not only new ways in which the audience interacts with the news but also new ways in which journalists can monitor online audience behavior. Through new audience information ...

From Sept. 24 to Sept. 25, 2009, the Group of 20 summit was held in Pittsburgh, Pa. The event brought in leaders from the most politically and economically powerful countries in the world, as well as protesters committed ...

This study explores the dynamics of jumbotron advertising at Major League Baseball games and the effect it has on fans at those games. In order to execute the study, the researcher traveled to 12 different Major League ...

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The current research was performed to determine the relationships between model attractiveness, social comparison, consumer self-esteem, and consumer ...

This study employs conjoint analysis to ask which online video advertising formats consumers prefer. Research has shown that online consumers prefer to watch entertainment programming without the information of ads, yet ...

Now that multi-platform products are fully in use in a constant integration of new media technologies in television newsrooms, it is important to discover how television reporters are relating to the changing workplace ...

This research explores the role of social media use in a traditional newsroom by examining how reporters and editors use social media tools, particularly Twitter and Facebook, in their day-to-day work activities. It uses ...

The purpose of this May 2011 case study was to look at NPR Music: to find out what it was, how it worked and what it valued. At that time, it was succeeding as an innovation within a traditional news organization, as a ...

Did investor publications--which brag that they give their readers the timely, accurate information they need to make the right decisions--accurately portray the beginning of the Great Recession of 2007-2009? To answer ...

Through the lens of transnational feminist theory, this study examines the UN Women HeForShe campaign as a global solidarity movement for gender equality. Using a transnational feminist framework and critical discourses ...

As the cable television news industry enters its fourth decade of existence, are cable TV news broadcasters doing everything they can to hold on to viewers, and prevent losing audience market share to the almost ubiquitous ...

The first decade of the twenty-first century was a time of transition for the journalism profession, and a time of economic struggle for news media organizations. A selection of editorial cartoons that constructed arguments ...