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A social identity analysis of racial minority professionals working in the advertising and public relations industries
(University of Missouri--Columbia, 2016)
The purpose of this research is to examine how racial minority professionals in the advertising and public relations industries construct their racial identities through the use of semi-structured interviews. Social identity ...
True beauty : a focus group analysis on interpreting messages of outward appearance in print teen magazines
(University of Missouri--Columbia, 2016)
This study explores how teenagers interpret, utilize and make sense of messages of beauty and outward appearance in print teen magazines in a focus group setting. This analysis is completed through the lens of social ...
Student perceptions of the relationship between perceptions of internal strategic communication and satisfaction : a survey of one Midwestern university
(University of Missouri--Columbia, 2016)
The purpose of the research was to examine the relationship between perceptions with internal strategic communication and satisfaction with those communication efforts. Specifically, the purpose was twofold: 1) to determine ...
Preserving the lost cause through "Dixie's football pride" : the Birmingham News' coverage of the Alabama crimson tide during the core of the civil rights movement, 1961-1966
(University of Missouri--Columbia, 2016)
This study examines college football's role in redefining the American South's regional identity in the century following the Civil War. During this time, southern college football began to resonate in many respects with ...
"Name one genius that ain't crazy" : misconceptions of musicians and mental health in the online stories of Pitchfork magazine
(University of Missouri--Columbia, 2016)
The idea of the musician in a pop-culture driven society is a powerful one. Their function is far from a utilitarian one for it spirals out into numerous directions: Truth-teller, critic, pacifier, culture shifter. Because ...
Creativity and change : how experience, environment and approach to creating advertisements have evolved for copywriters
(University of Missouri--Columbia, 2016)
Examines how those tasked with creativity in advertising perceive their work and role over a period of considerable economic and technological change. This qualitative study adds insights and expands previous empirical ...
Testing the role of corporate social responsibility and crisis response messaging in corporate reputational recovery
(University of Missouri--Columbia, 2016)
The practice of public relations is complex, fluid, and multifaceted (Cancel et al., 1997): Job skills range from relationship building (Wood, 2015), to media relations and crisis communications. Crises draw intense attention ...
Photojournalism and post-traumatic stress disorder : understanding how photographs can contribute to stereotypes
(University of Missouri--Columbia, 2016)
According to the National Survey on Drug Use and Health, 43.8 million U.S. adults -- or 18.5 percent of the total population -- reported having some sort of mental illness in 2013. Only 44.7 percent (19.6 million) of these ...
Conscious branding
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study is to define conscious branding and examine the visual features used by conscious versus traditional brands on Instagram ...
Examining the representation of women UN Women's Beijing+20 Campaign
(University of Missouri--Columbia, 2016)
The Beijing+20 campaign was conceived by UN Women as a way to celebrate the advancements in the realm of women's rights and equality. Despite the decades of work by feminists and NGO's, some critics suggest that the voices ...
How four metropolitan newspapers reacted to Michael Sams' announcement about being gay
(University of Missouri--Columbia, 2016)
The aim of this study is to learn how major newspapers write about a lesbian, gay, bisexual, or transgender athlete and to determine how major newspapers use language to write specifically about an athlete who publicly ...
Business models of digital longform publications
(University of Missouri--Columbia, 2016)
Despite a widespread conviction that longform reporting, one of the most established and respected genres of journalism, will become unsustainable because of the challenges posed by the internet and the digital environment, ...
Branding Ireland : an examination of the construction of Ireland’s national brand
(University of Missouri--Columbia, 2016)
The Republic of Ireland has advanced the same branding proposition in its tourism campaigns for decades, relying on images that depict idyllic scenery and messaging designed to appeal to those who seek an escape from the ...
Local journalism beyond the command post : journalists as strategic communicators and citizen stakeholders in natural disaster recovery
(University of Missouri--Columbia, 2016)
On Memorial Day weekend 2015, between the hours of 9 p.m. and 1 a.m. the Blanco River crested at 42 feet, drowning the town of Wimberley, Texas. The Memorial Day flood resulted in the death of 11 people and damage to more ...
Silicon valley and the new gatekeepers : an institutional view of journalism, technology, and social sharing of news /
(University of Missouri--Columbia, 2016)
The digital disruption of journalism has raised questions about how journalism is supported financially and how citizens get access to news. In this dissertation, a quantitative content analysis and three qualitative textual ...
Consumers' social media advocacy behaviors of luxury brands : an explanatory framework /
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] In the age of the internet, social media have emerged as the most powerful marketing tool around the world. Social media have the power to amplify ...
Beliefs about individuals with disability as related to media portrayal of disability in Glee
(University of Missouri--Columbia, 2016)
This study explores how exposure to disability portrayal on television is related to beliefs about individuals with disability. This study uses show-specific cultivation theory and its discussion of how television viewing ...
To clickbait or not to clickbait? : an examination of clickbait headline effects on source credibility
(University of Missouri--Columbia, 2016)
One content marketing strategy currently proliferating on Facebook is the use of "clickbait," or sensational, headlines to attract readers to view the content being marketed. The aim of this study is to examine how the use ...
The impact of the 2015 refugee crisis on the international place brand of Hungary
(University of Missouri--Columbia, 2016)
This quantitative study examines how the 2015 European refugee crisis events affected the international place brand of Hungary on Twitter in both short and long terms. The study supports the application of quantitative ...
News media literacy and social media usage
(University of Missouri--Columbia, 2016)
This study measured levels of news media literacy and social media usage among 370 undergraduate journalism students at three institutions in two states. The research posited that high levels of social media usage would ...