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Professional networks of U.S. foreign correspondents and the reshaping of journalistic norms and practices
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Foreign correspondence now holds a tenuous position in the journalism industry because in midst of financial struggles, news organizations have been ...
Differences in processing of interactive infographics on different screen sizes and interface types
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study investigated how the use of interactive media, specifically infographics, on touch screen devices of varying size affects the user's cognition. ...
Does sex really matter? : the cognitive and emotional effects of sexual explicitness in video advertisements
(University of Missouri--Columbia, 2015)
The purpose of this study was to examine how variations in explicitness of sexual visual imagery in video ads impact the way young adults cognitively and emotionally process advertising. Experimentation included a ...
What's new? : a different way to describe innovators
(University of Missouri--Columbia, 2015)
Innovators enjoy seeking out new experiences and new products to try next. They enable the process of the diffusion of information, by launching new ideas into a social system (Rogers, 2003, p. 283). This research tested ...
Native advertising as a storytelling tool : framing of brand messages
(University of Missouri--Columbia, 2015)
The given study employed framing theory to analyze the content of 15 pairs of native advertisements and news stories from the New York Times to understand and compare framing of brand messages. Findings concerning framing ...
Double jeopardy in the long tail : measuring the internet in a fragmented, niche subcultural age
(University of Missouri--Columbia, 2015)
With a multitude of options to choose from on the Internet, consumers are faced with turning their attention towards domains with mass appeal versus domains that would be considered niche. In this niche, subcultural age ...
Public affairs, private lives : a study on the effect of Combat exposure on public affairs soldiers
(University of Missouri--Columbia, 2015)
This research probes into the attitudes and experiences of Army public affairs soldiers as they relate to combat exposure, looking at whether a spiral of silence inhibits them from reporting and seeking help for combat ...
Strategies for tailored messages : interaction of personal value orientation and freedom threat for chronic diseases management and behavior changes
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of the overall study was to explore more effective ways of creating tailored health messages for technology-based interventions in order ...
Navigating the new narrative : a case study of "Snow Fall"
(University of Missouri--Columbia, 2015)
As newspaper organizations transition to an online environment the question of whether new digital communication methods enhance or diminish the ability of long-form narratives to convey their message coherently and ...
Deciding what is news now : the internet's impact on local television news editorial decision process
(University of Missouri--Columbia, 2015)
This study examines the impact of the Internet on the decision making process of story selection for television newscasts. Those newscasts have a predetermined length of time to them therefore limiting the number of stories ...
Unapologetically Elle : how personal experience in Elle contributes to the magazine's third-wave feminist identity
(University of Missouri--Columbia, 2015)
Women's magazines have traditionally used a combination of audience, advertising, and editorial to create an individual identity that distinguishes their publications from other women's magazines. That identity, or brand, ...
Seeking spoils from the millennial float : the emerging generation's implications for advertising ethics
(University of Missouri--Columbia, 2015)
Ethics are too often an afterthought in the fast-paced, multi-billion dollar industry of advertising. How will the impending emergence of millennials as the dominant commercial demographic -- with their well-documented ...
The front in flux : examining the relationship between African American population and front-page news depictions
(University of Missouri--Columbia, 2015)
This study attempts to determine whether newspapers reflect African American communities in areas where the minority group makes up half or more than half of the regional population by examining 462 stories and 327 images ...
The blame frame : does shifting responsibility from the individual to society in news stories about diabetes influence where readers place responsibility?
(University of Missouri--Columbia, 2015)
Storytellers will always have a powerful influence on their audiences. As nonfiction storytellers, journalists are no exception. What we write, how we write about it, and whom we write about all inform the way our readers ...
Desire for attachments : the role of relational motives in political message processing
(University of Missouri--Columbia, 2015)
The purpose of this study is to examine how relational motives affect cognitive and emotional processing of online political messages. More specifically, the research question for this study asks how variation in relational ...
Responding to racism : how specific communication strategies may decrease likelihood of boycotts, protests and uprisings
(University of Missouri--Columbia, 2015)
While there is vast research on crisis communication strategies, there is a gap in work concerning how to evaluate these strategies among the public and specific stakeholders. The goal of this study was to attain a better ...
Is seeing believing? : The effects of document cloud links on perceptions of credibility of news articles
(University of Missouri--Columbia, 2015)
News media consumption is migrating online, cutting into the business model of traditional news media at a time it has continued to struggle to reverse a decades-long drop in its perceived credibility among consumers. ...
Experimenting with audience interaction : television news efforts to invite audiences into the broadcast
(University of Missouri--Columbia, 2015)
This research examines the concept of interactive and participatory journalism in television news through the lens of Gatekeeping Theory. It aims to shine a light on newsrooms that have been early adaptors in the trends ...
An examination of ad clutter and task orientation on avoidance of social media advertising : a psychological reactance perspective
(University of Missouri--Columbia, 2015)
While the integration of advertising into users' content feeds (i.e. "Promoted Tweets" or "Sponsored Posts") has proven successful in driving revenue for advertisers, such efforts have started to gather complaints from ...
The effective use of music and branding in shaping consumer behavior
(University of Missouri--Columbia, 2015)
The research examined elements of narrative advertising and how they influenced post exposure behavior. In a 2 (Music) x 2 (Branding) x 3 (Ad) repeated measures design, participants watched 12 video ads that varied in type ...